Today's picks include an AXA policy change, a long noodle from Haraku Ramen Halal and a heartwarming McDonald's Dubai campaign. From the consultants leading them to the incumbents, everything you need to know. College athletes can create organic experiences that aren’t for sale as ad buys. C-suite executives are the

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News

Ad Age
adage.com > agencies > aa-investing-in-experiential

How agencies are rethinking the importance of experiential marketing

2+ day, 20+ hour ago   (48+ words) Ad Age How agencies are rethinking the importance of experiential marketing Brands are beginning to experiment with advertising directly to AI agents, but with limited buying options, murky measurement and unsettled platform rules, it remains a highly speculative channel....

Ad Age
adage.com > agencies > aa-troy-ruhanen-leaves-omnicom-advertising-group

Troy Ruhanen retires; Andrew Robertson to succeed him at Omnicom Advertising Group

3+ day, 14+ hour ago   (59+ words) Ad Age Troy Ruhanen retires; Andrew Robertson to succeed him at Omnicom Advertising Group Hyundai’s new spokesperson debuts during tonight’s NFL opener with a voiceover for “The Mark of a Warrior,” a Hope on Wheels ad…...

Ad Age
adage.com > agencies > aa-why-small-agencies-love-san

What small agency leaders value most about the Small Agency Network

3+ day, 20+ hour ago   (57+ words) Ad Age What small agency leaders value most about the Small Agency Network Hyundai’s new spokesperson debuts during tonight’s NFL opener with a voiceover for “The Mark of a Warrior,” a Hope on Wheels ad depicting…...

Ad Age
adage.com > media > aa-madison-and-wall-third-quarter-2026-global-ad-forecast

Marketers say they want transparency—their ad spending says performance matters more

4+ day, 1+ hour ago   (44+ words) Ad Age Marketers say they want transparency—their ad spending says performance matters more Coca-Cola’s plans follow rival PepsiCo’s decision last week to move its global media business to Publicis....

Ad Age
adage.com > agencies > accounts-in-review > aa-coca-cola-publicis-to-review-north-america-media-relationship-after-pepsico-move

Coca-Cola to review North America media after Publicis wins PepsiCo

4+ day, 8+ hour ago   (35+ words) Ad Age Coca-Cola to review North America media after Publicis wins PepsiCo BarkleyOKRP won PetSmart’s creative and media business following a 4-month competitive review....

Ad Age
adage.com > agencies > accounts-in-review > aa-15-to-know-about-3m-dukes-mayonnaise-pepsico-aug-2026

15 agency reviews to know about

1+ week, 4+ day ago   (42+ words) 3M, Duke's Mayo, PepsiCo Ad Age 15 agency reviews to know about H&R Block, PepsiCo, Dave’s Hot Chicken and Alaska Air Group are just some of the names currently in the midst of reviews....

Ad Age
adage.com > creativity > campaigns-commercials > aa-new-creative-ads-betmgm-chilis-chipotle-facebook-heinz-ngl-popeyes-snickers

12 creative campaigns to know about today

1+ week, 5+ day ago   (30+ words) Ad Age 12 creative campaigns to know about today François oversaw multiple attention-grabbing Super Bowl ads for Stellantis brands such as Jeep....

Ad Age
adage.com > media > tv-streaming > aa-hot-spots-barclays-premier-league-kohls-mom-verizon-kevin-hart-tv-commercial

Watch the newest commercials from Barclays, Verizon, Kohl’s and more

2+ week, 2+ day ago   (44+ words) Ad Age Watch the newest commercials from Barclays, Verizon, Kohl’s and more The Trade Desk has unveiled Zuma, which simplifies how traders navigate the platform and expands agentic AI, measurement and audience tools....

Ad Age
adage.com > media > aa-newell-brands-james-clarke-connected-media

How Newell Brands’ global head of media is building a unified cross-channel operation

2+ week, 3+ day ago   (53+ words) Ad Age How Newell Brands’ global head of media is building a unified cross-channel operation Gen Z is transforming sports fandom through creators, athlete stories and participatory experiences, requiring brands to rethink how they engage the next generation of fans....

Ad Age
adage.com > opinion > aa-gen-z-rewriting-sports-fandom-michael-nyman

How Gen Z is changing the rules of sports fandom for brands

2+ week, 3+ day ago   (48+ words) Ad Age How Gen Z is changing the rules of sports fandom for brands The agency’s new ECDs discuss their favorite recent work, the value of outside opinions and what they expect from brands today....