Today's picks include an AXA policy change, a long noodle from Haraku Ramen Halal and a heartwarming McDonald's Dubai campaign. From the consultants leading them to the incumbents, everything you need to know. College athletes can create organic experiences that aren’t for sale as ad buys. C-suite executives are the

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News

Ad Age
adage.com > agencies > aa-investing-in-experiential

How agencies are rethinking the importance of experiential marketing

3+ day, 22+ hour ago   (48+ words) Ad Age How agencies are rethinking the importance of experiential marketing Brands are beginning to experiment with advertising directly to AI agents, but with limited buying options, murky measurement and unsettled platform rules, it remains a highly speculative channel....

adage.com
adage.com > agencies > accounts-in-review > aa-how-barkleyokrp-won-petsmart-creative-and-media

Why BarkleyOKRP won PetSmart—what AI and integration reveal about how agencies compete now

5+ day, 22+ hour ago   (42+ words) adage.com Why BarkleyOKRP won PetSmart—what AI and integration reveal about how agencies compete now BarkleyOKRP won PetSmart’s creative and media business following a 4-month competitive review....

adage.com
adage.com > events-awards > business-of-brands > aa-last-chance-2026-business-of-brands

2026 Ad Age Business of Brands—last chance for tickets

5+ day, 22+ hour ago   (45+ words) adage.com 2026 Ad Age Business of Brands—last chance for tickets PepsiCo’s decision to move global media to Publicis Groupe from Omnicom—made without a formal pitch—will sting the U.S. agency holding company....

Ad Age
adage.com > executive-moves > aa-key-agency-marketing-job-changes-instrument-wendys-mlb

11 key agency and marketing job moves to know about

1+ week, 6+ day ago   (42+ words) Ad Age 11 key agency and marketing job moves to know about The ex-Burger King and Activision marketer discusses his first big campaign since taking over marketing at the Mexican food chain....

Ad Age
adage.com > media > aa-newell-brands-james-clarke-connected-media

How Newell Brands’ global head of media is building a unified cross-channel operation

2+ week, 4+ day ago   (53+ words) Ad Age How Newell Brands’ global head of media is building a unified cross-channel operation Gen Z is transforming sports fandom through creators, athlete stories and participatory experiences, requiring brands to rethink how they engage the next generation of fans....

Ad Age
adage.com > studio-30 > publishing-partners > aa-the-difference-between-a-connected-stack-and-a-captured-one

Marketers are scared and scarred. They don’t have to be

2+ week, 5+ day ago   (23+ words) Ad Age Marketers are scared and scarred. They don’t have to be...

Ad Age
adage.com > executive-moves > aa-key-agency-marketing-job-changes-rethink-jack-in-the-box-vuori

9 key agency and marketing job moves to know about

2+ week, 6+ day ago   (47+ words) Ad Age 9 key agency and marketing job moves to know about YouTube is raising ad revenue sharing thresholds while brands are pouring more money than ever into creator partnerships on the platform, experts told Ad Age....

Ad Age
adage.com > opinion > aa-lance-porigow-shipyard-brands-love-triangle

The love triangle every brand is in now

3+ week, 2+ day ago   (43+ words) Ad Age The love triangle every brand is in now Nearly 20 years after Grey Goose and the USTA introduced the cocktail, sales are still rising—and the partners are investing to keep it growing....

Ad Age
adage.com > ad-age-video-podcast > insider > aa-ai-in-marketing-hype-vs-results-q2-2026

The AI gap for marketers—where results show up (and don’t)

3+ week, 2+ day ago   (50+ words) Ad Age The AI gap for marketers—where results show up (and don’t) Nearly 20 years after Grey Goose and the USTA introduced the cocktail, sales are still rising—and the partners are investing to keep it growing....

Ad Age
adage.com > brand-marketing > aa-winners-losers-elf-dos-equis-neutrogena-columbia-house

Marketing winners and losers of the week

3+ week, 2+ day ago   (32+ words) Ad Age Marketing winners and losers of the week The 72andSunny campaign stars Cam Bynum and builds on the celebrations fans already create and share...