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Today's picks include an AXA policy change, a long noodle from Haraku Ramen Halal and a heartwarming McDonald's Dubai campaign. From the consultants leading them to the incumbents, everything you need to know. College athletes can create organic experiences that arenât for sale as ad buys. C-suite executives are the
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How agencies are rethinking the importance of experiential marketing
3+ day, 44+ min ago (48+ words) Ad Age How agencies are rethinking the importance of experiential marketing Brands are beginning to experiment with advertising directly to AI agents, but with limited buying options, murky measurement and unsettled platform rules, it remains a highly speculative channel....
Geico’s camel returns as NBC Sports riffs on ‘Hump Day’ and the insurer brings back its iconic ad
3+ day, 13+ hour ago (62+ words) Ad Age Geicoâs camel returns as NBC Sports riffs on âHump Dayâ and the insurer brings back its iconic ad Geico has resurrected its iconic Hump Day camel ad after NBC Sports recently riffed on it in a…...
Watch the newest commercials from Warby Parker, Hershey’s, Progressive and more
4+ day, 13+ hour ago (38+ words) Ad Age Watch the newest commercials from Warby Parker, Hersheyâs, Progressive and more BarkleyOKRP won PetSmartâs creative and media business following a 4-month competitive review....
How Newell Brands’ global head of media is building a unified cross-channel operation
2+ week, 4+ day ago (53+ words) Ad Age How Newell Brandsâ global head of media is building a unified cross-channel operation Gen Z is transforming sports fandom through creators, athlete stories and participatory experiences, requiring brands to rethink how they engage the next generation of fans....
Athleta’s first campaign with Invisible Dynamics underscores its female-first brand identity
2+ week, 4+ day ago (43+ words) Ad Age Athletaâs first campaign with Invisible Dynamics underscores its female-first brand identity The new campaign, which has an edgier tone than the brand's previous work, comes after disappointing first-quarter sales....
7 creative campaigns to know about today
2+ week, 4+ day ago (34+ words) Ad Age 7 creative campaigns to know about today The new campaign, which has an edgier tone than the brand's previous work, comes after disappointing first-quarter sales....
Neutrogena faces backlash after Hayden Panettiere’s death—how the brand should respond
3+ week, 5+ day ago (49+ words) Ad Age Neutrogena faces backlash after Hayden Panettiereâs deathâhow the brand should respond The skincare brand is facing boycott calls for allegedly dropping Hayden Panettiere years ago when she went public with her postpartum depression....
Agency Brief—Five Guys’ media shift, Dave’s Hot Chicken review narrows
4+ week, 2+ day ago (45+ words) Ad Age Agency BriefâFive Guysâ media shift, Daveâs Hot Chicken review narrows The autonomous taxi company is conducting an agency review as it plans its first national Big Game spot next year....
Why Indeed’s CMO steered its marketing strategy towards brand building
1+ mon, 1+ day ago (43+ words) Ad Age Why Indeedâs CMO steered its marketing strategy towards brand building Outcomes-based pricing is seemingly all the rage, but agenciesâ push away from hourly billing is much easier said than done....
Watch the newest commercials from Discover Card, Reese’s, Constant Contact and more
1+ mon, 1+ day ago (50+ words) Ad Age Watch the newest commercials from Discover Card, Reeseâs, Constant Contact and more Gian Carlo Lanfranco and Rolando Cordova, L&Câs co-founders, have bought back Serviceplanâs stake, returning the agency to full founder ownership....