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Today's picks include an AXA policy change, a long noodle from Haraku Ramen Halal and a heartwarming McDonald's Dubai campaign. From the consultants leading them to the incumbents, everything you need to know. College athletes can create organic experiences that arenât for sale as ad buys. C-suite executives are the
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2026 Ad Age Business of Brands—last chance for tickets
4+ day, 20+ hour ago (45+ words) adage.com 2026 Ad Age Business of Brandsâlast chance for tickets PepsiCoâs decision to move global media to Publicis Groupe from Omnicomâmade without a formal pitchâwill sting the U.S. agency holding company....
CVS Health hires Dentsu Creative, retains Omnicom for media
1+ week, 4+ day ago (37+ words) Ad Age CVS Health hires Dentsu Creative, retains Omnicom for media Agency leaders from Omnicom, Six+One and more discuss which staff layers they need to be successful....
Oreo responds to ‘Oreo-gate’ school lunch drama
2+ week, 2+ day ago (113+ words) Ad Age Oreo responds to âOreo-gateâ school lunch drama A recent moms group chat about the social dynamics of bringing Oreos in school lunches had many wondering if the viral drama, which one mom playfully dubbed âOreo-gate,â…...
How Gen Z is changing the rules of sports fandom for brands
2+ week, 3+ day ago (48+ words) Ad Age How Gen Z is changing the rules of sports fandom for brands The agencyâs new ECDs discuss their favorite recent work, the value of outside opinions and what they expect from brands today....
Marketers are scared and scarred. They don’t have to be
2+ week, 4+ day ago (23+ words) Ad Age Marketers are scared and scarred. They donât have to be...
9 key agency and marketing job moves to know about
2+ week, 5+ day ago (47+ words) Ad Age 9 key agency and marketing job moves to know about YouTube is raising ad revenue sharing thresholds while brands are pouring more money than ever into creator partnerships on the platform, experts told Ad Age....
The love triangle every brand is in now
3+ week, 1+ day ago (43+ words) Ad Age The love triangle every brand is in now Nearly 20 years after Grey Goose and the USTA introduced the cocktail, sales are still risingâand the partners are investing to keep it growing....
The AI gap for marketers—where results show up (and don’t)
3+ week, 1+ day ago (50+ words) Ad Age The AI gap for marketersâwhere results show up (and donât) Nearly 20 years after Grey Goose and the USTA introduced the cocktail, sales are still risingâand the partners are investing to keep it growing....
Publicis wins Gilead Sciences US media account
3+ week, 3+ day ago (25+ words) Publicis wins Gilead Sciences' US media account adage.com Publicis wins Gilead Sciences US media account Gilead Sciences appoints Publicis to handle its U.S. media account....
The Variable acquires a Gen Z marketing agency—behind the move
3+ week, 3+ day ago (50+ words) Ad Age The Variable acquires a Gen Z marketing agencyâbehind the move Colin Fleming, OpenAIâs CMO, business, says ChatGPT is enabling anyone to dabble in marketing, but argues professional judgment and strategy still belong to trained marketers....