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Today's picks include an AXA policy change, a long noodle from Haraku Ramen Halal and a heartwarming McDonald's Dubai campaign. From the consultants leading them to the incumbents, everything you need to know. College athletes can create organic experiences that arenât for sale as ad buys. C-suite executives are the
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Tubi chases every mood in its first global brand campaign from Mischief
3+ day, 6+ hour ago (54+ words) Ad Age Tubi chases every mood in its first global brand campaign from Mischief Brands are beginning to experiment with advertising directly to AI agents, but with limited buying options, murky measurement and unsettled platform rules, it remains a highly…...
15 creative campaigns to know about today
3+ day, 3+ hour ago (44+ words) Ad Age 15 creative campaigns to know about today Brands are beginning to experiment with advertising directly to AI agents, but with limited buying options, murky measurement and unsettled platform rules, it remains a highly speculative channel....
Amazon becomes a new funnel for buying ChatGPT ads
3+ day, 6+ hour ago (122+ words) Ad Age Amazon Ads is now ChatGPTâÂÂs biggest ad tech partner, as marketers buying ads through the e-commerce giant will be able to reserve inventory in the AI chatbot, starting with managed service and later opening to self-service…...
Publicis wins LVMH media in Asia-Pacific and Tiffany media in the US
3+ day, 10+ hour ago (48+ words) Ad Age Publicis wins LVMH media in Asia-Pacific and Tiffany media in the US Geico has resurrected its iconic Hump Day camel ad after NBC Sports recently riffed on it in a Wednesday Night Football promo....
Geico’s camel returns as NBC Sports riffs on ‘Hump Day’ and the insurer brings back its iconic ad
3+ day, 23+ hour ago (62+ words) Ad Age Geicoâs camel returns as NBC Sports riffs on âHump Dayâ and the insurer brings back its iconic ad Geico has resurrected its iconic Hump Day camel ad after NBC Sports recently riffed on it in a…...
Troy Ruhanen retires; Andrew Robertson to succeed him at Omnicom Advertising Group
4+ day, 5+ hour ago (59+ words) Ad Age Troy Ruhanen retires; Andrew Robertson to succeed him at Omnicom Advertising Group Hyundaiâs new spokesperson debuts during tonightâs NFL opener with a voiceover for âThe Mark of a Warrior,â a Hope on Wheels ad…...
20 creative campaigns to know about today
4+ day, 4+ hour ago (49+ words) Ad Age 20 creative campaigns to know about today Hyundaiâs new spokesperson debuts during tonightâs NFL opener with a voiceover for âThe Mark of a Warrior,â a Hope on Wheels ad depicting a childâs battle against…...
The Farmer’s Dog kicks off new NFL partnership with Cam Skattebo spot
4+ day, 9+ hour ago (50+ words) Ad Age The Farmerâs Dog kicks off new NFL partnership with Cam Skattebo spot PepsiCo is embarking on an AI upgrade that would touch all its operations, opening a chance for agencies to provide new tech services....
Marketers say they want transparency—their ad spending says performance matters more
4+ day, 15+ hour ago (44+ words) Ad Age Marketers say they want transparencyâtheir ad spending says performance matters more Coca-Colaâs plans follow rival PepsiCoâs decision last week to move its global media business to Publicis....
Coca-Cola to review North America media after Publicis wins PepsiCo
4+ day, 22+ hour ago (35+ words) Ad Age Coca-Cola to review North America media after Publicis wins PepsiCo BarkleyOKRP won PetSmartâs creative and media business following a 4-month competitive review....