Today's picks include an AXA policy change, a long noodle from Haraku Ramen Halal and a heartwarming McDonald's Dubai campaign. From the consultants leading them to the incumbents, everything you need to know. College athletes can create organic experiences that aren’t for sale as ad buys. C-suite executives are the

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News

Ad Age
adage.com > studio-30 > publishing-partners > aa-from-first-tap-to-daily-habit

From first tap to daily habit, connecting the two halves of app growth

2+ day, 16+ hour ago   (28+ words) Ad Age From first tap to daily habit, connecting the two halves of app growth...

Ad Age
adage.com > agencies > aa-investing-in-experiential

How agencies are rethinking the importance of experiential marketing

2+ day, 20+ hour ago   (48+ words) Ad Age How agencies are rethinking the importance of experiential marketing Brands are beginning to experiment with advertising directly to AI agents, but with limited buying options, murky measurement and unsettled platform rules, it remains a highly speculative channel....

Ad Age
adage.com > technology > amazon > aa-amazon-becomes-new-funnel-for-chatgpt-ads

Amazon becomes a new funnel for buying ChatGPT ads

2+ day, 16+ hour ago   (122+ words) Ad Age Amazon Ads is now ChatGPT’s biggest ad tech partner, as marketers buying ads through the e-commerce giant will be able to reserve inventory in the AI chatbot, starting with managed service and later opening to self-service…...

Ad Age
adage.com > opinion > aa-time-to-bring-back-interactive-in-answer-economy

It’s time to bring back interactive advertising in the answer economy

2+ day, 21+ hour ago   (53+ words) Ad Age It’s time to bring back interactive advertising in the answer economy Brands are beginning to experiment with advertising directly to AI agents, but with limited buying options, murky measurement and unsettled platform rules, it remains a highly…...

Ad Age
adage.com > influencers-creators > aa-how-brands-can-use-creators-for-ai-search-visibility

How brands can use creators to improve visibility in AI search

2+ day, 20+ hour ago   (75+ words) Ad Age How brands can use creators to improve visibility in AI search Brands are starting to use creator marketing for a new purpose: influencing what AI chatbots say about them. Brands are beginning to experiment with advertising directly to…...

Ad Age
adage.com > media > media-buying-planning > aa-should-brands-advertise-to-ai-agents-faq

Advertising to AI agents—everything brands need to know

2+ day, 20+ hour ago   (48+ words) Ad Age Advertising to AI agents—everything brands need to know Brands are beginning to experiment with advertising directly to AI agents, but with limited buying options, murky measurement and unsettled platform rules, it remains a highly speculative channel....

Ad Age
adage.com > agencies > accounts-in-review > aa-publicis-wins-lvmh-apac-and-tiffany

Publicis wins LVMH media in Asia-Pacific and Tiffany media in the US

2+ day, 20+ hour ago   (48+ words) Ad Age Publicis wins LVMH media in Asia-Pacific and Tiffany media in the US Geico has resurrected its iconic Hump Day camel ad after NBC Sports recently riffed on it in a Wednesday Night Football promo....

Ad Age
adage.com > agencies > aa-why-small-agencies-love-san

What small agency leaders value most about the Small Agency Network

3+ day, 21+ hour ago   (57+ words) Ad Age What small agency leaders value most about the Small Agency Network Hyundai’s new spokesperson debuts during tonight’s NFL opener with a voiceover for “The Mark of a Warrior,” a Hope on Wheels ad depicting…...

Ad Age
adage.com > career-development > aa-sanyu-dillon-random-house-career-journeys

Career Journeys—Random House’s Sanyu Dillon on the power of good storytelling as a business leader

3+ day, 21+ hour ago   (58+ words) Ad Age Career Journeys—Random House’s Sanyu Dillon on the power of good storytelling as a business leader PepsiCo is embarking on an AI upgrade that would touch all its operations, opening a chance for agencies to provide new…...

Ad Age
adage.com > technology > ai > aa-pepsico-transformation-technology-agencies

How to compete for AI transformation work—and what PepsiCo’s search reveals about the stakes

3+ day, 20+ hour ago   (56+ words) Ad Age How to compete for AI transformation work—and what PepsiCo’s search reveals about the stakes PepsiCo is embarking on an AI upgrade that would touch all its operations, opening a chance for agencies to provide new tech…...