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Adweek is a U.S.-based weekly trade publication covering the business of advertising. In its print and online publications, it covers a wide range of advertising-related topics that extend beyond traditional advertising to new media and pop culture.", Breaking News in Advertising, Media and Technology
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- Aug 14, 2026earliest in window
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- 236avg words
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News
Established Brands Should Learn From Insurgents Without Trying to Become One
4+ day, 10+ hour ago (752+ words) I once reported to a CEO who urged me to “copy insurgent brands” because, he claimed, they launch products with bold claims, generate attention from influencers, and their campaigns effortlessly go viral (He wished!). But it’s false to assume their…...
Wellness Brand Rouge Care Let AI Agents Buy Its TV Ads, and Made 5x Its Money Back
1+ week, 2+ day ago (232+ words) Red-light therapy brand Rouge Care is crediting AI agents with a fivefold return on ad spend. The direct-to-consumer brand spent $25,000 on CTV ads and drove over $125,000 in attributable sales for an awareness campaign that ran in the second quarter of…...
Your B2B Data Has a People Problem
3+ week, 1+ day ago (291+ words) B2B buyers move across companies and job titles faster than most marketing stacks can track them. Account-based strategies help marketers zero in on the right companies, but without a complete picture of the people inside each buying group, critical signals get…...