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afaqs! has been the consistent leader online when it comes to the Indian marketing, advertising and media space. It is also among the largest websites of its kind in the world.
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The Hero Splendor case study: How evolution without reinvention built a lasting brand
1+ week, 3+ day ago (155+ words) afaqs! "Launched in 1994 as the successor to the Hero Honda CD100, Hero Splendor built its proposition around the everyday needs of Indian consumers Excellent fuel economy, dependable performance, low maintenance costs and widespread service support helped the motorcycle become a preferred…...
Mamaearth becomes first Indian brand to advertise on ChatGPT: Ghazal Alagh
1+ week, 4+ day ago (378+ words) Honasa Consumer has partnered with commerce media company Criteo to advertise its beauty brand Mamaearth on ChatGPT, with co-founder Ghazal Alagh saying the company is the first Indian advertiser on the AI platform. The partnership follows OpenAI’s expansion of ChatGPT…...