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20 Rebranding Fails That Left Customers Confused - AOL
2+ week, 3+ day ago (848+ words) For nearly a century, Coca-Cola had convinced people its original formula was untouchable. Then, almost overnight, it decided to replace it. Customers didn’t just dislike New Coke; they missed the drink they already loved. The backlash became so overwhelming that…...
58% of Consumers Say They Don't Care Whether a Product is a National Brand or Private Label. They Just Buy What They Need - AOL
3+ week, 1+ day ago (669+ words) As fast-moving consumer goods (FMCG) prices rose 26% globally between 2021 and 2025, consumers have become more deliberate about where they save and where they spend. NielsenIQ (NYSE: NIQ) has released new findings showing that private label is no longer viewed simply as…...
10 Corporate Disasters From The 1980s That Still Haunt Brand Managers - AOL
4+ week, 5+ hour ago (431+ words) In 1985, Coca-Cola changed its most recognizable formula after years of losing ground to Pepsi. The new drink, dubbed New Coke, passed taste tests, yet consumers reacted with fury. Coke eventually restored the original formula as Coca-Cola Classic. The lesson was…...