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appleinsider.com > articles > 26 > 09 > 09 > apple-falls-behind-samsung-in-brand-intimacy-for-the-first-time-in-16-years

Apple falls behind Samsung in brand intimacy rankings

4+ day, 22+ hour ago   (703+ words) Wed Sep 09 2026, 10:20 AM EDT · 1 minute read MBLM has released its annual study of brand intimacy, evaluating how attached consumers are to specific companies. This year's study comprised 425 brands across 23 industries. 2026 marks a first for Apple, though probably not in a…...