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Africa’s premier B2B news site across 18 industries. Your sector's news, opinions, research, events, jobs and companies.
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News
If you are not the answer, you are not in the game - Dentsu
1+ mon, 2+ week ago (852+ words) It is happening in a moment most brands never see. “Do I have enough data?” “What can I afford right now?” “What is the cheapest option today?” Across Africa, connectivity is not a category. It is infrastructure. It underpins income,…...
How CMOs can move from martech mayhem to measurable business value
2+ mon, 1+ week ago (312+ words) The Apex Martech Matrix helps companies optimise their martech stacks through independent research, data-driven benchmarking and customer-centric insights. Integrators and businesses can select, implement and manage the right software tools to improve marketing efficiency and achieve business goals. Over the…...