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Axe is betting Gen Z is ready for a whiff of Y2K
1+ week, 5+ day ago (325+ words) Unilever's deodorant brand Axe has spent the past decade evolving from the bro-y, hypersexualized ads that made it famous in the 2000s. Now, with Gen Z obsessing over Y2K nostalgia, the brand is nodding to its heritage — with a wink. Axe on…...