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Campaign Asia reports on an emerging media and has grown to be the authoritative voice of the media, marketing and advertising community in the asia pacific region
- 61articles · 30d
- 2+ day agolatest article
- Aug 14, 2026earliest in window
- 0%with images
- 40avg words
- Finance & Business 48
- Economy, Business & Finance 36
- Business & Industrial 32
- News 16
- Arts, Culture, Entertainment & Media 6
- Politics2 5
- Science & Technology 5
- Crime & Law 4
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News
Omnicom Advertising Group president and CEO Troy Ruhanen is retiring
3+ day, 7+ hour ago (27+ words) campaignasia.com BBDO Worldwide chairman Andrew Robertson will step into the role immediately. by Emmy Liederman, Jameson Fleming...
Campaign Asia-Pacific launches case study library to spotlight regional work
3+ day, 5+ hour ago (76+ words) Agencies, brands and in-house teams are invited to submit evidence-backed campaigns for a new searchable case study library of the region’s most effective work. by Campaign Asia Staff If you don’t yet have an account, you can register for free…...
‘Niche brands could win’: Semrush’s Leigh McKenzie on the race to become AI’s answer
5+ day, 5+ hour ago (42+ words) Campaign Asia Patagonia and Apple are already showing what it means to become an AI category leader – and the race to own the answer is only just beginning....
Vale Kitty Lun, Hong Kong advertising’s ‘Queen of Public Service’, passes away at 71
1+ week, 3+ day ago (82+ words) For more than four decades, Kitty Lun helped Hong Kong advertising find its voice, first through public service campaigns and later through senior agency and digital roles across Greater China. by Campaign Asia Staff If you don’t yet have an…...
Ad dollars are pouring into retail media, but why isn't verification keeping up?
1+ week, 4+ day ago (41+ words) Campaign Asia Retail media monetisation in Asia has gained a multi-year head start on ad verification, exposing brands to deeper-funnel fraud risks like SKU manipulation and attribution inflation....
ChatGPT Ads launches in India with more than 50 brands
1+ week, 5+ day ago (29+ words) campaignasia.com WPP and Omnicom are the first agency partners in India, one of ChatGPT's largest and most active markets....
Itochu set to take Dentsu Soken private in $1.3 billion deal
1+ week, 6+ day ago (35+ words) Campaign Asia The planned privatisation will end Dentsu’s parent-subsidiary dual listing and establish a commercial alliance with Itochu in IT infra and retail media....
Dentsu’s chief marketing officer departs
2+ week, 4+ day ago (16+ words) Campaign Asia Jeremy Miller had worked at the network since 2022....
Google revamps testing and planning tools in AI Max for Search campaigns
2+ week, 5+ day ago (68+ words) The upgrades will create a simplified process for assessing how changes to several key campaign variables will impact overall performance. If you don’t yet have an account, you can register for free to unlock additional content. For full access to…...
WPP hits back at Foster lawsuit as 'naked attempt' to seek 'exorbitant payout"
2+ week, 6+ day ago (65+ words) Holding company made the claims in an application to “seal” Richard Foster's recently amended claims against it. If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer,…...