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Campaign Middle East is the MENA's leading business media brand serving the marketing, advertising and media communities.
- 126articles · 30d
- 2+ day agolatest article
- Aug 14, 2026earliest in window
- 90%with images
- 299avg words
- Finance & Business 96
- Business & Industrial 60
- Economy, Business & Finance 48
- Arts, Culture, Entertainment & Media 44
- News 23
- Human Interest 10
- Science & Technology 7
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News
Are brands getting physical?
5+ day, 15+ hour ago (1039+ words) Stores are becoming event spaces. Cafés are becoming community spaces. Pop-ups are appearing everywhere. Even brands that have built enormous digital communities are increasingly looking for ways to meet those communities in the real world. Individually, none of this is…...
Publicis wins global PepsiCo media, pulls out of Coca Cola pitch
1+ week, 2+ day ago (238+ words) PepsiCo has appointed Publicis Groupe to its consolidated global media account, without a formal pitch process. Omnicom was the incumbent on the account in most markets, having worked with PepsiCo for more than 25 years. It will remain a “critical strategic…...
Dua Lipa borrows George Clooney's iconic "What else?"in Nespresso brand campaign
3+ week, 4+ day ago (527+ words) Nespresso UAE will be releasing the latest global brand campaign, fronted by cultural icon and new Global Brand Ambassador, Dua Lipa on 1 September, 2026. The campaign, brought to life in partnership with Publicis Groupe’s LEO Constellations, intends to be a reminder…...