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Creative Salon is born out of two clear ambitions: to showcase and celebrate the power that commercial creativity has to drive business growth and to fuel the economy; and to help secure a strong future for the advertising and marketing industries by doing whatever we can to nurture the next generation of diverse talen
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News
Boots, Vinted, and Guinness' New Brand Platforms, Primark is Game-Changing, Ikea's Dog Hot & More...
3+ day, 3+ hour ago (375+ words) The latest entry building the long running Beyond Techspectations platform showcases how the brand's colleagues can help customers apply an energy-saving mindset. The new identity for the online marketplace connecting people with spiritual advisors aims to reframe psychic guidance for…...
IKEA brings the ultimate storage solution to gamers with KALLAX Storageborn
3+ day, 3+ hour ago (269+ words) IKEA has today unveiled its latest brand activation, ‘KALLAX Storageborn’ - a free downloadable Skyrim Creation for Bethesda Game Studio’s iconic open-world RPG The Elder Scrolls V: Skyrim that transforms the retailer’s iconic KALLAX shelving unit into a fully voiced, sentient…...
Boots Celebrates Life's Real Moments With New Brand Platform
4+ day, 5+ hour ago (358+ words) The message is clear - it’s time to ‘Give it Some Boots’, as the UK’s leading health, beauty and wellness retailer today launches a bold new brand platform. The new brand positioning is designed to celebrate the realities of life, highlighting…...
Droga5 London and IKEA Reverse Campaign To Launch Saudi Arabia Buyback Service
4+ day, 7+ hour ago (367+ words) IKEA Alsulaiman is flipping everything on its head with Reverse Shop, a launch campaign for the brand’s new Buyback Service in Saudi Arabia. The new service acts as a step forward in IKEA Alsulaiman’s circular efforts and sustainability commitment. With…...
Primark's 'Game Changing' Campaign For Its Active Footwear Collection
5+ day, 4+ hour ago (311+ words) Primark unveils its activewear collection, Primark Form, with a playful new campaign which skewers the pompous seriousness of the world of activewear - proving you don't have to pay seriously high prices to get seriously great kit. In playful Primark spirit,…...
John Lewis Drops Debut Social-First Vodcast
1+ week, 3+ day ago (345+ words) John Lewis has today launched an original entertainment series, ‘Gift List.’ Hosted by broadcaster and presenter Angela Scanlon. ‘Gift List’ will lift the lid on how the nations’ favourite celebrities approach gifting. Available on Youtube, johnlewis.com and via Spotify…...
The Betway Clubhouse Opens For Business
3+ week, 2+ day ago (309+ words) Super Group (SGHC) Limited, the parent company of Betway, a leading online sports betting and gaming business, and Spin, the multi-brand online casino, today unveiled their new ‘Betway Clubhouse’ global integrated marketing campaign. The film highlights the breadth and scale…...