3+ day, 30+ min ago   (860+ words) The further you get from first-party data, the further you get from the truth. Audience insights become less reliable when they are disconnected from customer interactions. And as third-party signals become less accessible and harder to trust, brands need to…...

4+ day, 28+ min ago   (221+ words) This year’s survey digs into the shifts defining high-performing teams: Here’s what makes this benchmark different: it doesn’t just tell you what’s trending. It shows you how your peers are allocating budget, ranking priorities and measuring success, so you can…...

4+ day, 5+ hour ago   (263+ words) More contacts feels like progress. Someone raised their hand, dropped an email, cleared a gate. But be honest: how many of those names can actually buy? “A form fill gives you a lead, but it doesn’t always give you the…...

5+ day, 30+ min ago   (282+ words) The Claudeforce collaboration launches with Salesforce in Claude, a plugin with 37 prebuilt sales skills that enable sellers and agents to reason over live revenue context, automate pipeline updates, and take governed action right from Claude — with the power of Salesforce…...

1+ week, 2+ day ago   (449+ words) Demand Gen Report Acoustic Launches Acoustic AI - Acoustic AI is an agentic marketing teammate that continuously reads live first-party behavior to surface revenue opportunities before they show up in traditional reporting. - Built on Acoustic Connect, it notices shifts, answers plain-language…...

1+ week, 4+ day ago   (344+ words) Your budget is under a microscope as leadership wants proof that every dollar drives pipeline, and the channels fighting for that dollar have never been more crowded. ABM/ABX. Content. Personalization. Intent data. AI-powered platforms. Each one promises impact. None…...

1+ week, 4+ day ago   (376+ words) SurveyMonkey introduces on Sept. 1 a reimagined platform built to make it easier for scaling organizations to access real human insights that strengthen business decisions. Eric Johnson, CEO at SurveyMonkey, offered that good decisions start with understanding what real people actually…...

1+ week, 5+ day ago   (342+ words) Human-to-human cold calling ranks as the most effective method for reaching new prospects behind only client referrals. Yet new research findings released Sept. 1 by ValueSelling Associates finds that 46% of sellers give up too easily with cold calling and 39% fear picking…...

1+ week, 5+ day ago   (582+ words) Walk into almost any go-to-market planning session this year and the mandate is the same. More AI, faster, across everything. Score the leads, draft the outreach, prioritize the accounts, route the pipeline, and start handing real decisions to agents that…...