1+ week, 4+ day ago   (342+ words) Human-to-human cold calling ranks as the most effective method for reaching new prospects behind only client referrals. Yet new research findings released Sept. 1 by ValueSelling Associates finds that 46% of sellers give up too easily with cold calling and 39% fear picking…...

3+ week, 2+ day ago   (345+ words) In a crowded SaaS landscape where integrations and ecosystem positioning directly influence revenue, companies reach an inflection point where they need a more scalable way to identify the right partners, articulate joint value, and activate go-to-market activities without adding headcount....

3+ week, 3+ day ago   (230+ words) DemandWorks, a leading provider of artificial intelligence (AI)-powered demand generation solutions, announced a strategic integration with Demandbase, the pipeline engine for AI GTM. By eliminating manual list management and disconnected workflows, the integration enables marketers to automatically engage buying…...

3+ week, 4+ day ago   (382+ words) WordPress VIP’s new Future of the Web survey exposes a critical gap in B2B marketing: brands are racing to be seen by artificial intelligence (AI) engines while consumers are racing to verify the source. In the survey, 42% of Americans say AI-generated…...

3+ week, 5+ day ago   (304+ words) Informa TechTarget is now offering B2B AI Authority Index, touted as a diagnostic tool designed to help B2B marketers assess and enhance their brand’s ability to influence buyers in AI-mediated purchase journeys. The index addresses a critical challenge facing B2B marketers—how to…...