2+ day, 13+ hour ago   (860+ words) The further you get from first-party data, the further you get from the truth. Audience insights become less reliable when they are disconnected from customer interactions. And as third-party signals become less accessible and harder to trust, brands need to…...

3+ day, 13+ hour ago   (221+ words) This year’s survey digs into the shifts defining high-performing teams: Here’s what makes this benchmark different: it doesn’t just tell you what’s trending. It shows you how your peers are allocating budget, ranking priorities and measuring success, so you can…...

3+ day, 18+ hour ago   (263+ words) More contacts feels like progress. Someone raised their hand, dropped an email, cleared a gate. But be honest: how many of those names can actually buy? “A form fill gives you a lead, but it doesn’t always give you the…...

4+ day, 13+ hour ago   (282+ words) The Claudeforce collaboration launches with Salesforce in Claude, a plugin with 37 prebuilt sales skills that enable sellers and agents to reason over live revenue context, automate pipeline updates, and take governed action right from Claude — with the power of Salesforce…...

4+ day, 18+ hour ago   (790+ words) Yep. I’m asking the question every CMO has been thinking for the last year. You’ve read the LinkedIn pundits, the media darlings, the AI-native CEOs cutting the role and collapsing marketing under revenue, sales, and product. PLG darlings and AI-native…...

1+ week, 1+ day ago   (449+ words) Demand Gen Report Acoustic Launches Acoustic AI - Acoustic AI is an agentic marketing teammate that continuously reads live first-party behavior to surface revenue opportunities before they show up in traditional reporting. - Built on Acoustic Connect, it notices shifts, answers plain-language…...

1+ week, 3+ day ago   (344+ words) Your budget is under a microscope as leadership wants proof that every dollar drives pipeline, and the channels fighting for that dollar have never been more crowded. ABM/ABX. Content. Personalization. Intent data. AI-powered platforms. Each one promises impact. None…...

1+ week, 3+ day ago   (352+ words) Demand Gen Report Kaon Interactive, Showpad Partner to Boost Buyer Engagement - Kaon Interactive and Showpad have partnered to embed immersive, interactive buyer experiences directly into the seller workflow, replacing static collateral with role-based 3D product storytelling and personalized digital sales rooms....

1+ week, 4+ day ago   (376+ words) SurveyMonkey introduces on Sept. 1 a reimagined platform built to make it easier for scaling organizations to access real human insights that strengthen business decisions. Eric Johnson, CEO at SurveyMonkey, offered that good decisions start with understanding what real people actually…...