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Latest News from Global Drinks Intel edit News Global Drinks Intel primed to go daily The daily newsletter service kicks off on Monday 3 February. 27 January 2025 2 Min Read edit News – Appointment Willamette Valley Vineyards seeks ‘additional horsepower of a new CEO’ ‘After more than 40 years at Willamette and at 71 [
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News
MGP Ingredients moves into consumer brands with bourbon launch
4+ day, 8+ hour ago (242+ words) ‘We’ve been making whiskey and spirits that others have proudly put their names on for decades.’ American-whiskey producer MGP Ingredients has announced its first move into consumer-facing brands with the launch of MGP Distillery. The inaugural release under the new…...
Global Drinks Intel Magazine??? September 2026
4+ day, 15+ hour ago (224+ words) Global Drinks Intel Magazine – September 2026 Global Drinks Intel In the September issue of Global Drinks Intel magazine: - In this global travel retail special, we preview the TFWA World Exhibition & Conference, which kicks off in Cannes on Sunday 27 September - Our category…...
Diageo gives Sabrina Carpenter creative licence for limited-edition Johnnie Walker pack
5+ day, 8+ hour ago (130+ words) Carpenter signed a “multi-year” collaboration deal with Diageo for Johnnie Walker last year. Diageo has unveiled a limited-edition bottle for Johnnie Walker scotch whisky’s Black Label extension designed by US singer Sabrina Carpenter. Marketing assets for the pack include references…...
Arterra Wines Canada launches flavoured-wine brand MXM
1+ week, 5+ day ago (245+ words) ‘The opportunity for wine is to evolve alongside the next generation and reflect the way they’re drinking today.’ Arterra Wines Canada has released details of a national marketing campaign to accompany the launch of new-to-market flavoured-wine brand MXM. The company…...
Bacardi unveils latest US Open activity for Grey Goose??? video
1+ week, 5+ day ago (185+ words) Grey Goose has sponsored the US Open Tennis Championships for 20 years. Bacardi has recruited US professional basketballer Josh Hart to front the latest campaign for Grey Goose vodka mark under its 20-year sponsorship of the US Open Tennis Championships. The…...
This week???s new spirits launches - 24-28 August 2026
2+ week, 6+ day ago (138+ words) This week’s new spirits launches – 24-28 August 2026 Global Drinks Intel Redwood Empire Whiskey’s The Hyperion Inaugural Batch 001 - American whiskey, comprises a “collection of whiskey blends, rather than simply mashes” – 32% bourbon, 30% rye, 25% wheat and 13% single malt whiskies. “The final blend of approximately…...
Tilray Brands gives BrewDog summer-themed UK push
3+ week, 5+ day ago (255+ words) Tilray Brands has unveiled a limited-edition pack for BrewDog’s Punk IPA SKU in the UK that sees the brewery’s flagship beer renamed ‘Park IPA’. Part of a summer-focused marketing campaign in the country, 20,000 Park IPA cans will be available in…...