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News
More than conversion: what retail media and social commerce can really do for growth
1+ week, 5+ day ago (325+ words) Explore the many areas where Kantar will help your organisation to succeed, through a deeper understanding of people. New space is opening inside the shopping moment. Retail media networks, live commerce, in-app checkout, AI-mediated discovery and creator-led shopping are all…...
Making surveys feel like less work: 3 ways to design more engaging questionnaires
1+ mon, 3+ day ago (1115+ words) Explore the many areas where Kantar will help your organisation to succeed, through a deeper understanding of people. Market Researcher and Content Manager Imagine beginning a survey and immediately facing a long block of text, a crowded grid, and a…...
The creator gold rush: is your brand winning?
1+ mon, 4+ week ago (310+ words) Kantar The creator gold rush: is your brand winning? Global Creative Thought Leadership Manager Marketers are shifting serious budget to creators, more so than to almost any other channel. According to Kantar Media Reactions 2025, a net 61% of marketers globally plan…...
The next AI battleground is brand
2+ mon, 5+ day ago (81+ words) Kantar The next AI battleground is brand Head of Kantar BrandZ From technical marvels to Meaningful brands A category maturing - and commoditising Looking ahead, brand will play a defining role in how value is created in AI ecosystems. The implication…...
How to measure emotion without leading questions
2+ mon, 1+ week ago (588+ words) Explore the many areas where Kantar will help your organisation to succeed, through a deeper understanding of people. Market Researcher and Content Manager Consumers rarely make decisions based on logic alone. Whether choosing a new product, responding to an advertising…...
Breaking down barriers: What can the right chief marketing objective do for you?
3+ mon, 3+ day ago (88+ words) Kantar Breaking down barriers: What can the right chief marketing objective do for you? Understanding the single biggest obstacle holding your brand back gives you the strategic intelligence to shape your marketing plans. Obstacle 1: When your price point is not…...
Closing the marketing confidence gap
3+ mon, 1+ week ago (464+ words) Kantar Closing the marketing confidence gap Senior Product Marketing Manager, Creative Why confidence is fraying Under this pressure, many CMOs feel like the insight they rely on is coming apart at the seams. The very fabric of campaign development and…...
Innovating at the speed of culture and technology
3+ mon, 1+ week ago (298+ words) Kantar Some of the data collected by this provider is for the purposes of personalization and measuring advertising effectiveness. - cdn.cookielaw.org 1 OptanonConsentDetermines whether the visitor has accepted the cookie consent box. This ensures that the cookie consent box will…...
Mary Kyriakidi on AI Agents, GEO and the Future of Branding
3+ mon, 2+ week ago (90+ words) Kantar Mary Kyriakidi on AI Agents, GEO and the Future of Branding Global Thought Leader, Brand Guidance Q1: In your view, how fundamentally will AI agents change the way brands compete in the next 2-3 years? Q5: In Marketing Trends 2026, you highlight how…...
AI may influence the shopper, but stores still decide the purchase
4+ mon, 2+ week ago (215+ words) Senior Retail Commerce Thought Leader This is especially important because it reframes how to think about stores: as a place where digitally shaped intent translates into real commercial outcomes. That means inventory, pricing, promotion, and fulfillment all need to be…...