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More than conversion: what retail media and social commerce can really do for growth
1+ week, 5+ day ago (325+ words) Explore the many areas where Kantar will help your organisation to succeed, through a deeper understanding of people. New space is opening inside the shopping moment. Retail media networks, live commerce, in-app checkout, AI-mediated discovery and creator-led shopping are all…...
Making surveys feel like less work: 3 ways to design more engaging questionnaires
1+ mon, 3+ day ago (1115+ words) Explore the many areas where Kantar will help your organisation to succeed, through a deeper understanding of people. Market Researcher and Content Manager Imagine beginning a survey and immediately facing a long block of text, a crowded grid, and a…...
Breaking down barriers: What can the right chief marketing objective do for you?
3+ mon, 3+ day ago (88+ words) Kantar Breaking down barriers: What can the right chief marketing objective do for you? Understanding the single biggest obstacle holding your brand back gives you the strategic intelligence to shape your marketing plans. Obstacle 1: When your price point is not…...
From SEO to GEO: How technical hygiene became a growth lever
4+ mon, 4+ week ago (77+ words) Kantar From SEO to GEO: How technical hygiene became a growth lever Global Thought Leader, Brand Guidance `Where should I go on holiday this summer?â is how people ask today. Not long ago, we asked the same thing in…...
A practical guide to building audiences for media activation
6+ mon, 1+ week ago (498+ words) Market Researcher and Content Manager As the digital landscape shifts, marketers, agencies and insight teams are looking for new ways to connect with audiences in a meaningful and measurable way. While demographic targeting once felt sufficient, today’s environment calls for…...
From Hype to Impact: A better IDeA for measuring Creator & Influencer Effectiveness
8+ mon, 22+ hour ago (128+ words) Kantar From Hype to Impact:â¯A betterâ¯IDeAâ¯forâ¯measuringâ¯Creator & Influencer Effectiveness Head of Marketing Effectiveness UK A masterclass in getting it right: Desperadosâ Beer with Latin Vibe An IDeA for more meaningful measurement: Giving Desperados the confidence…...