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Making surveys feel like less work: 3 ways to design more engaging questionnaires
1+ mon, 3+ day ago (1115+ words) Explore the many areas where Kantar will help your organisation to succeed, through a deeper understanding of people. Market Researcher and Content Manager Imagine beginning a survey and immediately facing a long block of text, a crowded grid, and a…...
More than just a moment: The long game of cultural capital
2+ mon, 1+ week ago (144+ words) Kantar More than just a moment: The long game of cultural capital Building brand for the long term Winning hearts and minds Functional performance is the baseline for any brand, but not the be-all and end-all. People will buy a…...
Attention check questions: A strategic guide to stronger survey data
4+ mon, 4+ week ago (797+ words) Market Researcher and Content Manager Attention check questions have become a standard feature in online surveys, helping researchers identify respondents who may not be fully engaged. As research has scaled globally and moved increasingly online, the risks of inattentive responses,…...
WHERE IS THE TRUST? Truth Versus Trends in the Philippine Media Landscape
6+ mon, 1+ week ago (43+ words) Kantar WHERE IS THE TRUST? Truth Versus Trends in the Philippine Media Landscape In PH media, trust lives in credible institutions while influence drives action online; brands must design both to win....
Consumers face climate burnout as fears over global conflicts increase
7+ mon, 3+ day ago (86+ words) Kantar Consumers face climate burnout as fears over global conflicts increase Rising concerns about war, safety and economic strain are taking up more of peopleâs mental space, leaving them feeling worn down rather than disengaged on climate. The Sustainability…...
How TikTok Trends Revealed Wellness Boom in Food & Beverage
8+ mon, 6+ day ago (258+ words) Kantar How TikTok Trends Revealed Wellness Boom in Food & Beverage Principal Consultant, Digital Analytics As TikTok becomes increasingly prevalent, a brand's ability to successfully uncover new market opportunities now hinges on its capacity to interpret digital trends. In today's fast-moving…...