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Gucci and Alpine: Kering’s Risky Gamble to Revive the Fashion Brand
3+ mon, 2+ week ago (286+ words) By Eva Morletto28 mai 2026 The convergence of luxury and motorsport is nothing new. LVMH has signed a global partnership with F1 running until 2034 through TAG Heuer, Louis Vuitton and Moët & Chandon. Gucci, however, is taking it a step further: making F1 a strategic…...