4+ day, 3+ hour ago   (462+ words) Bangkok, Thailand — CJ WORX has turned a familiar Thai cultural symbol into a behavioural health reminder with “Lukkha Angel,” a campaign designed to encourage people to break up long periods of sitting by getting up and moving every 30 minutes. The…...

4+ day, 2+ hour ago   (244+ words) Manila, Philippines – Local girl group BINI is joining Jollibee’s global collaboration with DreamWorks “Forgotten Island,” contributing the song “A Parallel World” to the film’s soundtrack. The collaboration brings BINI’s music into the DreamWorks animated film, which draws on Filipino-inspired storytelling…...

4+ day, 8+ hour ago   (208+ words) India – G-SHOCK has launched its latest campaign, ‘Unfazed by Time’, featuring brand ambassador Vicky Kaushal in a film centred on resilience, individuality and staying true to oneself amid changing circumstances. The campaign features G-SHOCK’s LUXE BLACK series, a refined interpretation…...

5+ day, 2+ hour ago   (109+ words) Photoplay, Bermuda Tech Lab launch ‘Frameless Production’ to expand ANZ product offering marketech apac The companies have named the approach Frameless Production, positioning their combined offering beyond single formats or platforms for agencies and brands whose ideas do not fit…...

6+ day, 2+ hour ago   (306+ words) India – Duolingo has launched its new ‘Learn English from Punjabi’ course with the ‘Ullu Da Pattha’ campaign, using Punjabi culture and humour to make English learning more accessible and relevant to Punjabi speakers. Conceptualised by Talented & Calm Kaam, the campaign…...

6+ day, 6+ hour ago   (441+ words) Jakarta, Indonesia — Pizza Hut Indonesia has teamed up with Indonesian disco group Diskoria to launch a new song and music video, “…Dan Berpesta,” as it brings its new “Feed Good Times” platform into music and pop culture. The collaboration aims…...

6+ day, 7+ hour ago   (448+ words) Malaysia — Touch ‘n Go Sdn Bhd is marking its 30th anniversary with a new brand film that looks beyond payments to tell the story of three decades of Malaysian journeys. Created and produced by The Clan, the campaign aims to reposition…...

1+ week, 4+ day ago   (673+ words) Australia – Mutti is turning its fans’ love for passata into entertainment, bringing Australian TV personality Dr. Chris Brown into an unexpected romance storyline for the latest instalment of its “Confessions of a Muttiholic: Saucy Stories” campaign with WiredCo. The campaign…...

1+ week, 4+ day ago   (198+ words) India — Clash of Clans has launched a campaign that turns the rivalry between WWE Superstar Cody Rhodes and WWE Legend John Cena into an in-game challenge, inviting players to search for and raid Cena’s hidden base. The campaign invites Clash…...