2+ week, 3+ day ago   (660+ words) Trust Bank is betting on conversational AI to change how customers interact with their finances, after finding that around 80% of its active customers view and analyse their spending transactions every month. The insight has led to the launch of 'Trust…...

1+ week, 3+ day ago   (412+ words) CIMB is turning one of the world’s most familiar signals of caution into a symbol of progress, with its latest regional brand film introducing its new “Moving you forward” brand promise. Created in partnership with Chariot Agency and directed by…...

1+ week, 3+ day ago   (239+ words) Created by The Core Agency, The Year That Made Me follows real students and the changes they experienced during their time at UTS College, from finding a sense of belonging to building confidence and recovering when things didn't go to…...

1+ week, 3+ day ago   (369+ words) LEGOLAND Malaysia Resort is expanding its seasonal event calendar with a new 25-day family festival that blends Malaysian culture, hands-on activities and LEGO play. Running from 27 August to 20 September, the inaugural festival brings together traditional performances, cultural workshops, collaborative LEGO…...

1+ week, 3+ day ago   (806+ words) ERDINGER is taking over Lau Pa Sat for two weekends in September as part of a wider Oktoberfest marketing push that will stretch across bars, restaurants, supermarkets and online retail in Singapore until the end of October. Running on 18 and…...

1+ week, 3+ day ago   (217+ words) Holiday lifestyle brand Club Med has appointed FABCOM as its media agency for the APAC region, following a competitive pitch held earlier this year. Under the partnership, FABCOM will oversee media buying and planning duties across 14 APAC markets, including Hong…...

1+ week, 6+ day ago   (448+ words) Tiger Beer is putting a new spin on courage in its latest global brand campaign, encouraging consumers to recognise the everyday moments that bring out their "inner tiger". Created in partnership with LePub Singapore, the campaign introduces a new creative…...

1+ week, 6+ day ago   (365+ words) Reddit has named Cassie Gilbert as director of Australia and New Zealand as the platform accelerates its local advertising push, following a 43% increase in active advertisers over the past year. Gilbert will lead Reddit's next phase of growth across the…...

2+ week, 11+ hour ago   (599+ words) Optus has committed 3% of its consumer brand media spend to First Nations media over the next two years, becoming one of the largest Australian brands to back NITV's push to redirect more advertising investment towards Indigenous media. The commitment forms…...