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News
Maybank Singapore wraps social media pitch
1+ week, 2+ day ago (400+ words) Maybank Singapore has appointed We Are Social as its social media agency of record following a competitive pitch process. The appointment comes after the bank launched a social media pitch in April, seeking an agency partner to manage its social…...
Touch ’n Go celebrates turning 30 by making invisibility its biggest brand asset
1+ week, 2+ day ago (714+ words) Touch ’n Go is celebrating its 30th anniversary by doing something unusual for a brand anniversary: putting itself in the background. Rather than spotlighting its cards, app or payment technology, the Malaysian payments brand has made its own invisibility the centrepiece…...
Peroni appoints new global creative agency
3+ week, 4+ day ago (466+ words) Changi City Point, The Clementi Mall and KINEX have introduced a trio of new characters as part of a branding push aimed at giving each mall a more distinctive personality and strengthening connections with shoppers. Developed by OMO Creative Agency,…...
Jo Boundy on CommBank’s big marketing year and the battle for relevance
1+ mon, 1+ week ago (1215+ words) To say it has been a busy year for Jo Boundy and the marketing team at Commonwealth Bank would be something of an understatement. The country’s biggest bank has spent 2026 putting considerable weight behind its brand: becoming the inaugural domestic…...