4+ day, 6+ hour ago   (564+ words) Marketing Dive Don't miss tomorrow's marketing industry news Amazon pilots ad services in ChatGPT: What marketers need to know Conversational ads inventory will be available as a managed service via Amazon DSP, but OpenAI will handle placement through its own…...

5+ day, 5+ hour ago   (261+ words) Allison Stransky joins the Samuel Adams owner from Samsung Electronics America, where she’s focused on applications of big data and AI. Stransky steps into the post formerly held by Lesya Lysyj, who left the Sam Adams and Truly Hard Seltzer…...

6+ day, 10+ hour ago   (499+ words) Don’t look now, but the holidays are right around the corner. You may not have even taken your winter jackets out of storage, but advertisers are already in a jolly, holly holiday mood, and it seems to start a little…...

1+ week, 4+ day ago   (712+ words) As 80% of U.S. ad spending is expected to flow through AI-powered platforms by 2028, marketers must work harder to preserve their autonomy. For all of the hype and consternation that artificial intelligence has wrought, it’s important to remember that it is still…...

1+ week, 6+ day ago   (480+ words) While the allegations raise fresh questions about transparency in retail media, it may be difficult for brands to walk away from the platform. “The allegations raise uncomfortable questions about how transparent Amazon is with advertisers, and whether they were paying…...

3+ week, 10+ hour ago   (568+ words) Marketers are under more pressure than ever to prove their media investments are working. As wasted spend, signal loss and closed media ecosystems come under greater scrutiny, advertisers are looking for channels that can deliver scale without becoming another black…...

3+ week, 5+ day ago   (236+ words) Since the group first published guidelines in January, laws surrounding the technology and its role in advertising have taken effect in Europe, Asia and the U.S. The IAB’s updated framework doesn’t change its previous recommendations, but expands them to incorporate the…...

3+ week, 6+ day ago   (264+ words) The recommendation to rely more on independent third parties comes as concerns around the disappearance of truly neutral vendors is heightened. “Marketers should lean more heavily on independent third parties for both validation and consistency,” the report reads. “This is…...

1+ mon, 1+ week ago   (305+ words) “The Snack That Smiles Back” brand platform gets an update with help from Mischief @ No Fixed Address and will run across paid, earned and owned media. Better-for-you snacking has outpaced the category overall as consumers look to healthier options without…...