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Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and analytics, technology, and more.
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Amazon pilots ad services in ChatGPT: What marketers need to know
3+ day, 57+ min ago (564+ words) Marketing Dive Don't miss tomorrow's marketing industry news Amazon pilots ad services in ChatGPT: What marketers need to know Conversational ads inventory will be available as a managed service via Amazon DSP, but OpenAI will handle placement through its own…...
Boston Beer hires tech-savvy CMO to hone data-driven marketing
3+ day, 23+ hour ago (261+ words) Allison Stransky joins the Samuel Adams owner from Samsung Electronics America, where she’s focused on applications of big data and AI. Stransky steps into the post formerly held by Lesya Lysyj, who left the Sam Adams and Truly Hard Seltzer…...
Understand your people before your data loses relevance
5+ day, 4+ hour ago (482+ words) There is no shortage of audience data in advertising. Marketers have access to signals from websites, devices, purchases, content consumption and countless other interactions. Every day, more information is collected, analyzed and added to an already complex picture of the…...
Back-to-school marketing is a mash up of AI tech and value messaging
1+ week, 2+ day ago (584+ words) AI’s role in deal hunting, how kids sway purchase behavior and other top stats from August. Increased economic pressure combined with the broader availability of tools such as chatbots has created a consumer willing and empowered to hunt for deals....
How marketers can navigate machine bias as AI takes over media
1+ week, 3+ day ago (712+ words) As 80% of U.S. ad spending is expected to flow through AI-powered platforms by 2028, marketers must work harder to preserve their autonomy. For all of the hype and consternation that artificial intelligence has wrought, it’s important to remember that it is still…...
The retail marketer’s BFCM readiness playbook
1+ week, 6+ day ago (417+ words) From peak-season pressure to year-round growth The BFCM Readiness Playbook from Audiense provides a practical framework for preparing brands to make faster, more confident decisions during peak season. Its central message is simple: success during BFCM depends on more than…...
Why smarter DOOH campaigns start with the audience
2+ week, 6+ day ago (568+ words) Marketers are under more pressure than ever to prove their media investments are working. As wasted spend, signal loss and closed media ecosystems come under greater scrutiny, advertisers are looking for channels that can deliver scale without becoming another black…...
Drop the hysteria. Paid search is here to stay.
2+ week, 6+ day ago (658+ words) Every few months, a new headline declares that AI has finally killed Google Search. Between ChatGPT, AI overviews and zero-click search, it’s easy to assume that paid search is headed toward irrelevance. Some marketers have responded by rushing to optimize…...
Creator fit beats follower count for brands: Here’s what the numbers say
3+ week, 2+ day ago (490+ words) As the creator economy booms, audiences and brand partners want different things out of the content that creators produce, per new CreatorIQ research. “As a brand, you have to take a step back and know that it’s not a one…...
Today’s marketing data is too saturated to be oil — it’s uranium
3+ week, 3+ day ago (582+ words) An overabundance of data can do damage if marketers don’t figure out how to turn it into better decisions, writes Steve Kennedy, CMO at Marco’s Pizza. The following is a guest piece written by Steve Kennedy, chief marketing officer at…...