4+ day, 17+ hour ago   (263+ words) Former Green Bay Packers star Clay Matthews went viral for a new look that’s part of the sportsbook app’s “We’ve Had Some Work Done” campaign. Caesars Sportsbook’s new campaign is timed to the start of the NFL season, which kicks…...

1+ week, 6+ day ago   (728+ words) CMO Kate Trumbull explains why the chain and AOR Work In Progress chose a hyperbolic, darkly comedic tone for its latest campaign. Domino’s on Monday launched the “Pizza Can’t. The Domino Can” campaign in support of its new Domino product,…...

4+ week, 2+ day ago   (630+ words) Created with agency GentleForces, the Detroit-based design company’s first brand campaign features and was directed by actor Nicholas Braun. Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in…...

1+ mon, 1+ day ago   (355+ words) The Unilever brand will pick up the tab at 10 women-owned bars around the U.S., along with running a social content series interviewing fans. Dove is doubling down on a sponsorship of the US Open that spotlights a sweaty body part most…...

1+ mon, 2+ day ago   (216+ words) “Denim on your own” pairs breakout Inde Navarrette with singer-songwriter Malcolm Todd, who performs his own rendition of Robyn’s “Dancing on My Own.” Typical to Gap’s marketing, the effort bridges fondness for the past — in this case, Robyn’s enduring 2010 smash…...

1+ mon, 3+ day ago   (516+ words) Developed by PSOne, “Every Jif’ing Thing” sets peanut butter snacking occasions to a remix of classical epic “O Fortuna.” Jif’s new effort taps into the brand’s recognizability and turns it into a vehicle to suggest new occasions for the peanut butter....

1+ mon, 3+ day ago   (574+ words) “Protect the Moment” is the brand’s biggest media campaign activation to date and features three moms of NFL players in ads and social content. Always Discreet has teamed with the NFL for a new campaign, per details shared with Marketing…...

1+ mon, 1+ week ago   (305+ words) “The Snack That Smiles Back” brand platform gets an update with help from Mischief @ No Fixed Address and will run across paid, earned and owned media. Better-for-you snacking has outpaced the category overall as consumers look to healthier options without…...

1+ mon, 1+ week ago   (277+ words) As summer enters its final weeks, the brand wants to hire someone to leave comments and discount offers on tense social media posts. Social media use is linked to higher rates of irritability in U.S. adults and Snickers Ice Cream Minis…...

1+ mon, 2+ week ago   (909+ words) Embracing fluidity and taking steps like a simple audit are some of the ways to prepare, experts say. Get ready, marketers, there’s a new industry model in town, and it’s built for the age of extreme media fragmentation, cultural noise…...