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Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and analytics, technology, and more.
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- Aug 14, 2026earliest in window
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News
Why Bonobos’ fall campaign centers on episodic content with Jack Quaid
2+ day, 23+ hour ago (515+ words) CMO Joe Berean details how the social-first series, “The Weekday Warrior Show,” showcases the retailer’s “wry smile” brand positioning. Bonobos on Thursday launched its fall campaign, per details shared with Marketing Dive. The effort centers on “The Weekday Warrior Show,…...
How Fanta’s new Haunted Universe helps turn Halloween into a platform
2+ week, 6+ day ago (373+ words) The Coca-Cola brand is working to scale its Halloween campaigns into a repeatable property, said Ibrahim Khan, global vice president of marketing at Fanta. The cinematic trailer introduces a handful of creatures of the night, including a jack-o’-lantern-headed scarecrow,…...
Creator fit beats follower count for brands: Here’s what the numbers say
3+ week, 2+ day ago (490+ words) As the creator economy booms, audiences and brand partners want different things out of the content that creators produce, per new CreatorIQ research. “As a brand, you have to take a step back and know that it’s not a one…...
Why Nuuly is betting on a microdrama for its social-first fall campaign
3+ week, 2+ day ago (370+ words) While the Urban Outfitters-owned clothing-rental service has taken an omnichannel approach in the past, this year it is focusing on shareability. Nuuly, the clothing-rental brand under Urban Outfitters Inc., is shifting gears for its fall 2026 campaign with a microdrama that…...
Estée Lauder’s Jo Malone turns to ‘Fortnite’ for first gaming activation
3+ week, 3+ day ago (253+ words) To support the introduction of a new scent, the brand created a limited-time game based on the British coast. Jo Malone is taking a different approach to activating on “Fortnite” as it dips its toes into in-game marketing. Instead of…...