2+ day, 15+ hour ago   (515+ words) CMO Joe Berean details how the social-first series, “The Weekday Warrior Show,” showcases the retailer’s “wry smile” brand positioning. Bonobos on Thursday launched its fall campaign, per details shared with Marketing Dive. The effort centers on “The Weekday Warrior Show,…...

2+ week, 5+ day ago   (373+ words) The Coca-Cola brand is working to scale its Halloween campaigns into a repeatable property, said Ibrahim Khan, global vice president of marketing at Fanta. The cinematic trailer introduces a handful of creatures of the night, including a jack-o’-lantern-headed scarecrow,…...

3+ week, 1+ day ago   (490+ words) As the creator economy booms, audiences and brand partners want different things out of the content that creators produce, per new CreatorIQ research. “As a brand, you have to take a step back and know that it’s not a one…...

3+ week, 2+ day ago   (370+ words) While the Urban Outfitters-owned clothing-rental service has taken an omnichannel approach in the past, this year it is focusing on shareability. Nuuly, the clothing-rental brand under Urban Outfitters Inc., is shifting gears for its fall 2026 campaign with a microdrama that…...

4+ week, 2+ day ago   (218+ words) The issue is less about a specific transaction and more about how the ad industry prepares for the ongoing consolidation reality, says Crossmedia’s Kaitlyn McInnis. The following is a guest piece written by Kaitlyn McInnis, executive director and integrated investment…...

1+ mon, 16+ hour ago   (154+ words) The retailer continues to set its sights on Gen Z and increased sales by 11.4% year over year in Q1 fiscal 2027. Urban Outfitters continues to carve out a college-focused niche in the larger back-to-school market with its latest “Back-To-Campus” brand effort. The…...

1+ mon, 2+ day ago   (245+ words) With “The Great Candy Battle: MomTok Edition,” the candy maker combines internet drama and nostalgia to connect with parents. The social content series also follows a wider industry shift towards branded media. As the fight for attention grows, branded media…...

1+ mon, 2+ day ago   (574+ words) “Protect the Moment” is the brand’s biggest media campaign activation to date and features three moms of NFL players in ads and social content. Always Discreet has teamed with the NFL for a new campaign, per details shared with Marketing…...

1+ mon, 1+ week ago   (237+ words) The two will run a Disney Creator Ambassador program that provides creators with access to film and TV series tied to franchises including Marvel and Star Wars. Creator content will run on Verts, a vertical video feature that launched on…...