2+ day, 15+ hour ago   (515+ words) CMO Joe Berean details how the social-first series, “The Weekday Warrior Show,” showcases the retailer’s “wry smile” brand positioning. Bonobos on Thursday launched its fall campaign, per details shared with Marketing Dive. The effort centers on “The Weekday Warrior Show,…...

3+ week, 3+ day ago   (236+ words) Since the group first published guidelines in January, laws surrounding the technology and its role in advertising have taken effect in Europe, Asia and the U.S. The IAB’s updated framework doesn’t change its previous recommendations, but expands them to incorporate the…...

4+ week, 1+ day ago   (630+ words) Created with agency GentleForces, the Detroit-based design company’s first brand campaign features and was directed by actor Nicholas Braun. Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in…...

4+ week, 2+ day ago   (218+ words) The issue is less about a specific transaction and more about how the ad industry prepares for the ongoing consolidation reality, says Crossmedia’s Kaitlyn McInnis. The following is a guest piece written by Kaitlyn McInnis, executive director and integrated investment…...

1+ mon, 5+ day ago   (547+ words) Reddit’s ad revenue surge, YouTube’s AI presence and other top stats from July. User-generated content has proven to be a key source for AI models. Reddit and YouTube have stood out as the platforms favored by models such as Gemini,…...

1+ mon, 1+ week ago   (237+ words) The two will run a Disney Creator Ambassador program that provides creators with access to film and TV series tied to franchises including Marvel and Star Wars. Creator content will run on Verts, a vertical video feature that launched on…...

1+ mon, 1+ week ago   (221+ words) While sponsored products remain the platform’s bread and butter, multisport advertisers are able to reach a high-spending audience, executives said. Live sports were the dominant theme at the 2026 upfronts, where TV and streaming platforms broker major ad-spending commitments for the…...

1+ mon, 1+ week ago   (820+ words) Streamers like iShowSpeed can help brands find consumers at their most engaged, says Streamlabs’ Ashray Urs. The following is a guest piece written by Ashray Urs, head of Streamlabs. Opinions are the author’s own. The 2026 FIFA World Cup concluded with…...

1+ mon, 4+ week ago   (316+ words) “Where is my ad actually running?” is a more common refrain in the industry even as U.S. investments in CTV are forecast to rise 11% in 2026. “Buyers are wondering ‘where is my ad actually running, where does the inventory come…...

2+ mon, 3+ day ago   (342+ words) The automaker is trying its hand at comedy for “The Hawk” while the beverage marketer is cracking into golf following a refresh earlier this year. Netflix’s pair of tie-ups around “The Hawk” show how the streamer is focusing on custom…...