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Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and analytics, technology, and more.
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News
Amazon pilots ad services in ChatGPT: What marketers need to know
4+ day, 3+ hour ago (564+ words) Marketing Dive Don't miss tomorrow's marketing industry news Amazon pilots ad services in ChatGPT: What marketers need to know Conversational ads inventory will be available as a managed service via Amazon DSP, but OpenAI will handle placement through its own…...
Caesars gives NFL legend a ‘looksmaxxing’ makeover in sportsbook ads
5+ day, 1+ hour ago (263+ words) Former Green Bay Packers star Clay Matthews went viral for a new look that’s part of the sportsbook app’s “We’ve Had Some Work Done” campaign. Caesars Sportsbook’s new campaign is timed to the start of the NFL season, which kicks…...
Campbell’s heats up digital focus amid marketing reformulation
6+ day, 1+ hour ago (430+ words) Along with bigger investments in channels like influencer marketing, the company is changing how it allocates spend across its portfolio. “As the consumer evolves, so must we. Campbell's scale and resources give us the opportunity to create a competitive advantage,…...
5 lessons for brands who want to win the 2026 holiday season, from the advertisers already doing it
6+ day, 6+ hour ago (499+ words) Don’t look now, but the holidays are right around the corner. You may not have even taken your winter jackets out of storage, but advertisers are already in a jolly, holly holiday mood, and it seems to start a little…...
Back-to-school marketing is a mash up of AI tech and value messaging
1+ week, 3+ day ago (584+ words) AI’s role in deal hunting, how kids sway purchase behavior and other top stats from August. Increased economic pressure combined with the broader availability of tools such as chatbots has created a consumer willing and empowered to hunt for deals....
How marketers can navigate machine bias as AI takes over media
1+ week, 4+ day ago (712+ words) As 80% of U.S. ad spending is expected to flow through AI-powered platforms by 2028, marketers must work harder to preserve their autonomy. For all of the hype and consternation that artificial intelligence has wrought, it’s important to remember that it is still…...
Axe vies for more mature brand positioning while nodding to Y2K roots
1+ week, 5+ day ago (229+ words) A social-first campaign offering a tongue-in-cheek jab at the Unilever brand’s past promotes the limited-time return of three legacy fragrances. “It’s heritage, remixed for today — grounded in the confidence and self-expression that have always defined Axe,” Assalini said. Harking to…...
Chipotle deploys 100 creators for latest ads spotlighting fresh food
2+ week, 1+ hour ago (12+ words) Marketing Dive...
The retail marketer’s BFCM readiness playbook
2+ week, 7+ hour ago (417+ words) From peak-season pressure to year-round growth The BFCM Readiness Playbook from Audiense provides a practical framework for preparing brands to make faster, more confident decisions during peak season. Its central message is simple: success during BFCM depends on more than…...
Why United helped broadcast ESPN’s fantasy football show live from the sky
2+ week, 5+ day ago (668+ words) The activation demonstrates how Disney Advertising aids brand partners in marketing around sports as the media giant prepares to broadcast the Super Bowl. DULLES, Va. — On Tuesday night aboard a United 737 flight, ESPN's Tyler Fulghum participated in the network’s Fantasy…...