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Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and analytics, technology, and more.
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Amazon pilots ad services in ChatGPT: What marketers need to know
3+ day, 23+ hour ago (564+ words) Marketing Dive Don't miss tomorrow's marketing industry news Amazon pilots ad services in ChatGPT: What marketers need to know Conversational ads inventory will be available as a managed service via Amazon DSP, but OpenAI will handle placement through its own…...
Boston Beer hires tech-savvy CMO to hone data-driven marketing
4+ day, 22+ hour ago (261+ words) Allison Stransky joins the Samuel Adams owner from Samsung Electronics America, where she’s focused on applications of big data and AI. Stransky steps into the post formerly held by Lesya Lysyj, who left the Sam Adams and Truly Hard Seltzer…...
How 7 Brew’s first CMO is marketing the fastest-growing brand in the US
5+ day, 22+ hour ago (476+ words) Ex-KFC U.S. CMO Nick Chavez is building on existing brand love for the beverage chain with culture-hacking campaigns and a loyalty app that is social by design. To accelerate its growth, 7 Brew in August launched its first mobile app, streamlining its…...
Campbell’s heats up digital focus amid marketing reformulation
5+ day, 21+ hour ago (430+ words) Along with bigger investments in channels like influencer marketing, the company is changing how it allocates spend across its portfolio. “As the consumer evolves, so must we. Campbell's scale and resources give us the opportunity to create a competitive advantage,…...
5 lessons for brands who want to win the 2026 holiday season, from the advertisers already doing it
6+ day, 2+ hour ago (499+ words) Don’t look now, but the holidays are right around the corner. You may not have even taken your winter jackets out of storage, but advertisers are already in a jolly, holly holiday mood, and it seems to start a little…...
Understand your people before your data loses relevance
6+ day, 2+ hour ago (482+ words) There is no shortage of audience data in advertising. Marketers have access to signals from websites, devices, purchases, content consumption and countless other interactions. Every day, more information is collected, analyzed and added to an already complex picture of the…...
Back-to-school marketing is a mash up of AI tech and value messaging
1+ week, 3+ day ago (584+ words) AI’s role in deal hunting, how kids sway purchase behavior and other top stats from August. Increased economic pressure combined with the broader availability of tools such as chatbots has created a consumer willing and empowered to hunt for deals....
How marketers can navigate machine bias as AI takes over media
1+ week, 4+ day ago (712+ words) As 80% of U.S. ad spending is expected to flow through AI-powered platforms by 2028, marketers must work harder to preserve their autonomy. For all of the hype and consternation that artificial intelligence has wrought, it’s important to remember that it is still…...
The retail marketer’s BFCM readiness playbook
2+ week, 3+ hour ago (417+ words) From peak-season pressure to year-round growth The BFCM Readiness Playbook from Audiense provides a practical framework for preparing brands to make faster, more confident decisions during peak season. Its central message is simple: success during BFCM depends on more than…...
90% of people buy from brands they follow on social media, study says
2+ week, 5+ day ago (132+ words) Marketers face continued difficulty in measuring the return on investment (ROI) on their social media campaigns. More than half (56%) of social marketers use data to understand their target audience better, but only 23% use social data to measure ROI while 16% use…...