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Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and analytics, technology, and more.
- 40articles · 30d
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- Aug 18, 2026earliest in window
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News
Back-to-school marketing is a mash up of AI tech and value messaging
1+ week, 3+ day ago (584+ words) AI’s role in deal hunting, how kids sway purchase behavior and other top stats from August. Increased economic pressure combined with the broader availability of tools such as chatbots has created a consumer willing and empowered to hunt for deals....
Newman???s Own bets on its purpose-driven heritage to engage millennials
3+ week, 3+ day ago (1028+ words) Years after Paul Newman’s death, the brand’s new CMO sees opportunity in amplifying its use of good ingredients and that profits go to charities. Since its creation in 1982, Newman’s Own salad dressings, juices, sauces, cookies and pet food have been…...
Estée Lauder’s Jo Malone turns to ‘Fortnite’ for first gaming activation
3+ week, 3+ day ago (253+ words) To support the introduction of a new scent, the brand created a limited-time game based on the British coast. Jo Malone is taking a different approach to activating on “Fortnite” as it dips its toes into in-game marketing. Instead of…...