1+ week, 2+ day ago   (584+ words) AI’s role in deal hunting, how kids sway purchase behavior and other top stats from August. Increased economic pressure combined with the broader availability of tools such as chatbots has created a consumer willing and empowered to hunt for deals....

1+ week, 5+ day ago   (417+ words) From peak-season pressure to year-round growth The BFCM Readiness Playbook from Audiense provides a practical framework for preparing brands to make faster, more confident decisions during peak season. Its central message is simple: success during BFCM depends on more than…...

2+ week, 3+ day ago   (132+ words) Marketers face continued difficulty in measuring the return on investment (ROI) on their social media campaigns. More than half (56%) of social marketers use data to understand their target audience better, but only 23% use social data to measure ROI while 16% use…...

3+ week, 2+ day ago   (582+ words) An overabundance of data can do damage if marketers don’t figure out how to turn it into better decisions, writes Steve Kennedy, CMO at Marco’s Pizza. The following is a guest piece written by Steve Kennedy, chief marketing officer at…...

4+ week, 1+ day ago   (283+ words) The 6-foot-tall reptile sports clogs and represents a “long-term investment in scalable intellectual property,” Crocs’ CMO said. Crocs has been ramping up its efforts in branded social content, including through several microdrama series it’s rolled out this year. Niles is…...