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Marketing Dive provides in-depth journalism covering the most impactful news shaping the marketing industry. We cover topics like social media, video marketing, mobile, data and analytics, technology, and more.
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- Jun 15, 2026earliest in window
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News
Back-to-school marketing is a mash up of AI tech and value messaging
1+ week, 2+ day ago (584+ words) AI’s role in deal hunting, how kids sway purchase behavior and other top stats from August. Increased economic pressure combined with the broader availability of tools such as chatbots has created a consumer willing and empowered to hunt for deals....
Campaign Trail: The Honest Company delivers women’s bathroom truths
2+ mon, 2+ week ago (421+ words) The consumer goods company teamed with agency Zambezi to break down taboos and change the tenor of advertising in the flushable wipes space. Campaign Trail is our analysis of some of the best new creative efforts from the marketing world....