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MarTech (Marketing Technology) refers to every technology that marketers use when they reach users; specific marketing scenarios include advertising, content.
- 166articles · 30d
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- Aug 18, 2026earliest in window
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News
Clinch Expands London Office and Names Colin Cherry VP of Growth - MarTech Cube
4+ day, 7+ hour ago (489+ words) Clinch Expands London Office and Names Colin Cherry VP of Growth martechcube.com Former The Trade Desk and Criteo executive will lead regional growth as Clinch deepens support for brands and agencies across EMEA Clinch, the agentic operating system for…...
Shirofune Announced its Integration with Campaign Manager 360
1+ week, 2+ day ago (292+ words) Floodlight measurement data can now be utilized not only for reports but also for advertising operations Shirofune, the award-winning digital advertising automation management platform trusted by over 13,000 accounts worldwide, today announced it has started offering integration features with Google Campaign…...
Sparky Optimization: How Brands Can Get Recommended
2+ week, 5+ hour ago (187+ words) Following Walmart’s Q2 disclosure that Sparky users spend 40% more per order, Azoma sets out how brands and agencies can track and improve how the AI assistant recommends their products ahead of peak season Azoma, the Agentic Commerce Optimisation platform that helps…...
Sabio and Gentoro Partner to Advance Agentic AI Across Advertising Ops
2+ week, 5+ day ago (191+ words) Collaboration brings AI agents into internal workflows to increase operational efficiency and support Sabio’s broader agentic AI strategy Sabio has applied AI across its technology platform for years, including within its App Science® household graph and natural language processing capabilities....
Walker Sands Study Finds Major Gap in B2B Growth Maturity
2+ week, 5+ day ago (426+ words) 95% of B2B leaders say their marketing approach must significantly evolve to further align teams, strategies, systems and measurement Nearly all B2B leaders (98%) say their organization clearly understands what modern, mature B2B marketing looks like. Yet, 95% still say their current marketing approach needs significant…...
WRITER Named Gartner Market Shaper for AI Agents in Marketing
3+ week, 4+ day ago (557+ words) MarTech Cube The recognition follows a year of platform expansion to empower marketing and revenue teams to reinvent the customer journey with agentic AI WRITER, the enterprise AI agent platform trusted by the world’s leading Fortune 500 brands, today announced it…...
10Fold Finds B2B Marketers Struggle to Prove Business Impact
3+ week, 5+ day ago (335+ words) Only 35% of marketing leaders have fully integrated reporting AI Visibility Moves To an Executive Reporting Priority AI visibility has quickly become part of the communications measurement mix. More than half of respondents measure AI search visibility or brand citations in AI-generated…...
Gen Z Loyalty Economy: 10 Shifts Rewriting Brand Loyalty
3+ week, 6+ day ago (357+ words) New research from Radius Insights and ONE Strategy Studio identifies ten shifts reshaping brand loyalty and a framework for winning the 're-decision economy' Radius Insights and ONE Strategy Studio today announced the release of The New Gen Z Loyalty Economy,…...