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Media in Canada – keeping media and marketing execs up to speed on the Canadian media scene.
- 129articles · 365d
- 2+ day agolatest article
- Oct 15, 2025earliest in window
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- 94avg words
- Finance & Business 85
- Arts, Culture, Entertainment & Media 84
- News 36
- Economy, Business & Finance 32
- Business & Industrial 28
- Arts & Entertainment 14
- Entertainment 13
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News
How shoppable TV turns attention into action
4+ day, 14+ hour ago (647+ words) Nearly nine in 10 Canadians stream TV today, with 85% of them watching ad-supported content.1 And this content commands the biggest screen in the home, with 93% of viewers streaming directly through a smart TV or connected device.1 As Canada’s #1 TV streaming platform,…...
Marketers embrace AI but draw the line at autonomy
3+ week, 1+ day ago (60+ words) Media in Canada Marketers embrace AI but draw the line at autonomy A StackAdapt study finds 91% of marketers are using AI, but only half are comfortable letting it make decisions autonomously. StackAdapt has released a new report examining how much…...
Spotted! ROM takes exhibition marketing beyond ads with Bee stunt
1+ mon, 5+ day ago (73+ words) Media in Canada Spotted! ROM takes exhibition marketing beyond ads with Bee stunt The campaign also marks the museum's first use of influencers as part of an activation strategy, expanding its media plan beyond traditional placements. The Royal Ontario Museum…...
Pinterest taps former Snap exec to lead global content
1+ mon, 5+ day ago (62+ words) Media in Canada Pinterest taps former Snap exec to lead global content David Brinker joins as the platform aims to expand its content ecosystem, creator strategy and shopping capabilities. Pinterest has appointed David Brinker (pictured) as its new global head…...
Are foreign streamers getting a competitive advantage?
1+ mon, 1+ week ago (63+ words) Are foreign streamers getting a competitive break over domestic broadcasters? Media in Canada Are foreign streamers getting a competitive advantage? The proposed shift raises questions about competition, Canadian content funding and local news, with industry leaders weighing in on its…...
Vividata launches AI assistant for audience analysis
1+ mon, 1+ week ago (62+ words) Media in Canada Vividata launches AI assistant for audience analysis The tool turns natural-language questions into audience profiles, crosstabs and presentation-ready insights. Vividata has introduced an AI Assistant to its Vivintel analytics platform, designed to help media planners, analysts and…...
Leger creates new CIO role as it accelerates AI integration
1+ mon, 4+ week ago (82+ words) Media in Canada Leger creates new CIO role as it accelerates AI integration The research firm says it's restructuring its leadership team, adding one new executive role and expanding existing mandates. Leger has appointed a new chief insights officer (CIO)…...
The Trade Desk brings ex-Google and LinkedIn exec to board
1+ mon, 4+ week ago (78+ words) Media in Canada The Trade Desk brings ex-Google and LinkedIn exec to board The appointment comes as the DSP undergoes a period of leadership changes, with several senior executives and board members recently departing the company. The Trade Desk has…...
When brand safety becomes a targeting tool
2+ mon, 3+ week ago (63+ words) Media in Canada When brand safety becomes a targeting tool A Toronto Holocaust Museum campaign shows how contextual technology can be used to map harmful content environments and intervene in algorithmic feeds. Brand safety has traditionally been built on avoidance,…...
AI can scale brands. It can also flatten them.
3+ mon, 1+ day ago (62+ words) Media in Canada AI can scale brands. It can also flatten them. Dentsu's latest research suggests consumers are becoming less tolerant of generic messaging and more drawn to originality. As AI rapidly reshapes how people discover, create and connect, marketers…...