21+ hour, 52+ min ago   (266+ words) I honed my marketing chops at The Home Depot. I spent six years of my life in an orange apron. Six years reflighting media, plussing up paid search, and trying to predict the exact week spring will arrive so we…...

2+ day, 22+ hour ago   (287+ words) While Mother’s Day typically marks one of the biggest days for the floral industry, 1-800-Flowers hopes to deliver bouquets with a 2023 twist: One-of-a-kind poetry powered by ChatGPT. Using the service available on the company's mobile and desktop site, consumers can…...

3+ day, 30+ min ago   (368+ words) Advertising pays the bill for the Internet, funding most websites and generating all or a significant amount of the profits at Alphabet (Google), Meta, TikTok, Alibaba, Amazon, Microsoft and Apple. This is a big problem for the Internet. Referral traffic…...

2+ day, 20+ hour ago   (634+ words) It's not an advertising deal, but it could shake up the artificial intelligence (AI) industry and the technology that advertisers use to create content, buy and target media and serve ads. Nvidia confirmed Thursday that it has entered into a…...

2+ day, 20+ hour ago   (296+ words) Snap is launching performance tools ahead of the holiday shopping season, merging "Dynamic Product Ads" and "Sponsored Snaps," while introducing various campaign optimization updates. First, Snap’s “Commerce Power Pack” is bringing AI-powered product recommendations to Sponsored Snaps, allowing advertisers to…...

2+ day, 23+ hour ago   (397+ words) In a defeat for Amazon, a federal appellate court on Thursday rejected the company's most recent bid to prohibit Perplexity from shopping on Amazon.com on users' behalf. The move left in place a ruling issued last month by a…...

2+ day, 22+ hour ago   (430+ words) Apple's new Watch includes several intelligent listening features supported by integrated privacy and security, but protections cannot change what the tools do. For years, consumers and privacy advocates have been distraught about AI systems listening in to conversations uninvited. Now…...

2+ day, 20+ hour ago   (267+ words) Amazon announced a partnership with OpenAI on Thursday to allow its advertisers to run ads in ChatGPT, starting with select brands in the U.S.Previously, the marketplace had been restricting access to its web store from artificial intelligence (AI) platforms like…...

2+ day, 22+ hour ago   (246+ words) Companies specializing in email are rushing to integrate their products with AI assistants. For instance, Constant Contact, an AI-powered marketing firm serving small businesses and nonprofits, has launched a connector in Anthropic’s AI assistant Claude, giving clients a faster way…...

3+ day ago   (556+ words) I spent over a week trying to get my head around Atlas, a “brain wearable device” worn behind the ear, which the launch press release said can “map your brain and master your mind.” Sounds scary, I thought, until reading…...