2+ day, 13+ hour ago   (288+ words) WPP Production is urging clients to do all of their production work with the holding company — thereby avoiding outsourcing to independent production houses — and at least one production trade group says WPP's stand is essentially an assault on “the free…...

2+ day, 10+ hour ago   (259+ words) Although U.S. TV production of new and existing shows is declining, linear TV production is proving to be more "resilient" than streaming platforms in recent years, Ampere Analysis finds. Between 2022 and 2025, U.S.-produced linear “orders” for TV programming fell 26% to 1,304 per year…...

2+ day, 7+ hour ago   (201+ words) Join for Free(you'll return to this article) Atlanta-based performance marketing agency Response Media has launched a new healthcare practice called Re:Health. The unit is focused on pharma and healthcare clients and combines marketing, data analysis, behavioral research and…...

2+ day, 10+ hour ago   (259+ words) Although U.S. TV production of new and existing shows is declining, linear TV production is proving to be more "resilient" than streaming platforms in recent years, Ampere Analysis finds. Between 2022 and 2025, U.S.-produced linear “orders” for TV programming fell 26% to 1,304 per year…...

3+ day, 7+ hour ago   (318+ words) Brands cannot afford to focus only on one channel, whatever it is. That’s especially true when it comes to the customer service area, judging by Maximizing the Omnichannel CX With AI, a global study by Vonage. But it's important to…...

3+ day, 7+ hour ago   (306+ words) Michaels, the national art supplies and crafts chain, is the latest corporate victim of the Washington state class-action lawsuit mania. An individual named Cameron Crow filed suit against the retailer, alleging that its marketing emails violate the Washington Commercial Electronic…...

3+ day, 5+ hour ago   (456+ words) Fintech brands face greater challenges gaining visibility in AI-generated answers than brands in other sectors, but rank very high when their product offerings span several categories. A leaderboard from advertising agency NP Digital identified this trend by evaluating brand performance…...

4+ day, 9+ hour ago   (103+ words) For all of its sophistication in audience targeting, Meta's next challenge may be convincing users that advertised products exist somewhere outside a server farm. Become a free MediaPost member now to read this article Log in if you are already…...

3+ day, 12+ hour ago   (408+ words) Reaching shoppers with digital ads at the moment they are ready to visit a store or when are already nearby a store may look different this year as the holidays approach. On Tuesday, Google added two new updates that help…...

4+ day, 14+ hour ago   (327+ words) Driven by “Spider-Man: Brand New Day” and other movie blockbusters, the summer box-office period has hit a new record -- $4.76 billion in domestic ticket sales -- according to estimates from Rentrak. This tops the record $4.755 billion in 2013 for that year’s summer period,…...