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News

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mediapost.com > publications > article > 417835 > platforms-push-appeals-court-to-block-restrictions.html

Platforms Push Appeals Court To Block Restrictions On Recommendations

1+ day, 8+ hour ago   (465+ words) Google, Meta and TikTok on Thursday pressed a federal appeals court to block enforcement of a California law prohibiting the companies from algorithmically recommending posts to minors under 18 without the consent of a parent or guardian. The companies contend that…...

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mediapost.com > publications > article > 417790 > bots-dont-click-so-what-will-the-internets-ne.html

Bots Don't Click -- So What Will The Internet's New Business Model Be?

2+ day, 11+ hour ago   (368+ words) Advertising pays the bill for the Internet, funding most websites and generating all or a significant amount of the profits at Alphabet (Google), Meta, TikTok, Alibaba, Amazon, Microsoft and Apple. This is a big problem for the Internet. Referral traffic…...

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mediapost.com > publications > article > 417794 > snap-launches-ai-recommended-ads-in-chat-expands.html

Snap Launches AI-Recommended Ads In Chat, Expands Optimization

2+ day, 6+ hour ago   (296+ words) Snap is launching performance tools ahead of the holiday shopping season, merging "Dynamic Product Ads" and "Sponsored Snaps," while introducing various campaign optimization updates. First, Snap’s “Commerce Power Pack” is bringing AI-powered product recommendations to Sponsored Snaps, allowing advertisers to…...

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mediapost.com > publications > article > 417763 > iab-revises-ad-forecast-shows-growth-for-most-med.html

IAB Revises Ad Forecast, Shows Growth For Most Media

2+ day, 18+ hour ago   (711+ words) Major cyclical events continue to drive strong ad growth during the first half of 2026. Macroeconomic concerns have eased amid a resilient consumer market that shows optimism, playing a major role in the change. The Interactive Advertising Bureau (IAB) has released…...

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mediapost.com > publications > article > 309663 > yahoo-facebook-duopoly-takes-between-60-and-70.html

Google, Facebook Duopoly Takes Between 60% And 70% Of U.S. Ad Market Share

3+ day, 3+ hour ago   (297+ words) Jason Kint, CEO at Digital Content Next, tweeted a chart on Twitter Thursday showing how Google and Facebook control the advertising market. Using data from eMarketer and others, the chart shows "how the two platforms inhaled the digital advertising market…...

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mediapost.com > publications > article > 417762 > tv-email-buddy-up-the-two-channels-can-now-be-in.html

TV, Email Buddy Up: The Two Channels Can Now Be Integrated

3+ day, 9+ hour ago   (452+ words) Email and TV have seemed at times to come from separate universes. Classic direct-response TV ads could pull email sign-ups, but that was the extent of the interaction. But this is changing in the era of connected TV. Klaviyo, the…...

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mediapost.com > publications > article > 417747 > law-firms-say-advertisers-can-recoup-part-of-googl.html

Law Firms Say Advertisers Can Recoup Part Of Google Ad Spend

3+ day, 14+ hour ago   (245+ words) Law firms are seeking clients who bought Google search or display ads from August 2016 to the present, saying they may be eligible for compensation, HomePros reports. One law firm says advertisers can recover up to 30% of their spend on Google…...

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mediapost.com > publications > article > 417730 > google-warns-eu-regulations-will-reduce-search-qua.html

Google Warns EU Regulations Will Reduce Search Quality

3+ day, 15+ hour ago   (417+ words) Google on Tuesday rolled out changes to its online search results in Europe to satisfy European Union (EU) antitrust regulators, but said the change will degrade user experiences that could cost businesses in time and money. The statement from Google…...

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mediapost.com > publications > article > 417749 > google-closes-local-digital-gap-for-retailers.html

Google Closes Local Digital Gap For Retailers

3+ day, 14+ hour ago   (408+ words) Reaching shoppers with digital ads at the moment they are ready to visit a store or when are already nearby a store may look different this year as the holidays approach. On Tuesday, Google added two new updates that help…...

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mediapost.com > publications > article > 417730 > google-warns-eu-regulations-will-result-in-lower-s.html

Google Warns EU Regulations Will Result In Lower Search Quality

4+ day, 7+ hour ago   (417+ words) Google on Tuesday rolled out changes to its online search results in Europe to satisfy European Union (EU) antitrust regulators, but said the change will degrade user experiences that could cost businesses in time and money. The statement from Google…...