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News
Propellerhead’s Aidan Tanner Got His Big Break When He Cold-Emailed Will Smith | Muse by Clios
2+ day, 17+ hour ago (368+ words) Aidan Tanner is a Canadian filmmaker, director and the founder of Propellerhead, an L.A.-based social content studio. We spent a few minutes with Aidan to learn more about his background, inspirations and how horror films sparked his passion for the…...
Snickers Says: Even AI Isn’t Itself When It’s Hungry | Muse by Clios
1+ week, 1+ day ago (440+ words) You ask AI if you can credibly rock a scorpion tattoo. The tech says to slap that tat right across your face. Hm, seems like that bot isn’t quite itself today. And if advertising has taught us anything, it’s that…...
How Air Staged the Shortest CMO Tenure in Its History to Combat AI Slop | Muse by Clios
1+ week, 5+ day ago (642+ words) “This is extremely problematic” isn’t something a CEO anticipates hearing from a newly hired CMO into day one of the marketing exec’s tenure. Yet, that’s what unfolded last week at Air, an AI-driven creative operations platform. Toda’s gig at Air…...
Apple’s Mac Mini Springs to Life Through Handcrafted Claymation | Muse by Clios
2+ week, 3+ day ago (187+ words) Apple pumps up the Mac Mini to the max in a rollicking film that uses old-school creativity—namely, handcrafted claymation—to vividly illustrate the scope of the product’s functionality. We watch the compact desktop unit morph into a robot, rocket…...
Why Polymaths Will Shine in the Age of AI | Muse by Clios
3+ week, 2+ day ago (369+ words) The word “polymath” has been flattened by overuse. A polymath isn’t someone who’s vaguely good at a lot of things. It’s someone with real depth in multiple disciplines—and, crucially, disciplines that feed each other. For 20 years, the ad industry…...
Google Pixel Eliminates Digital Distractions—Even Hoop Updates From Steph Curry | Muse by Clios
1+ mon, 15+ hour ago (308+ words) Steph Curry’s starred in countless highlight reels through the years. But he can’t pass muster with Google Pixel’s HiLight feature, as we learn in ads that break today. Available on Pixel 11 phones, the handset’s HiLight LED alerts users when favorite…...
The AI Handoff Is Dead. The Feedback Loop Guides the Work | Muse by Clios
1+ mon, 6+ day ago (327+ words) AI projects are often talked about as if they are mostly technical. Pick a model, connect an API, write a prompt, build the interface. In practice, that is only half the work. Other times, the work starts from the technical…...
MrBeast Buys ‘the World’s Most Dangerous Biker Bar’ for Liquid Death | Muse by Clios
1+ mon, 1+ week ago (289+ words) Dearly beloved, it turns out MrBeast got married twice. The YouTube megastar’s traditional nuptials took place a few weeks back. Congrats! And now, he’s entered a (blessed?) union with Liquid Death. They’re hyping a peanut butter cup soda under the…...
Audible Cranks Up the Volume on ‘Stories That Speak to You’ | Muse by Clios
1+ mon, 1+ week ago (291+ words) In our loud, stressful world that often drowns out hopes, dreams and the ability to think like humans, audio storytelling can cut through the din, providing enrichment, entertainment and escape. It can also lead to baby spitting up spinach puree…...
How Rich Foster of Left Field Labs Bends Time and Space for Montblanc, Google and Ressence | Muse by Clios
1+ mon, 2+ week ago (296+ words) Rich is an Emmy Award-winning creative leader with two decades of experience helping global brands navigate moments of technological change via digital platforms and connections with AI-powered products. Rich is currently ECD at Left Field Labs. We spent two minutes…...