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@Musebyclio

Discover the latest creative marketing and advertising news. Muse by Clios is the premier news site covering creativity in advertising and beyond.

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News

@MUSEbyclio
musebyclios.com > eurovisions > lets-watch-xbox-characters-drop-by-mcdonalds-for-lunch

Let’s Watch Xbox Characters Drop by McDonald’s for Lunch | Muse by Clios

1+ week, 5+ day ago   (191+ words) Here are some notable European campaigns that broke in recent weeks, selected by Muse sibling Ads of the World. McDonald’s and Xbox turn gaming lore into lunch with a limited-time menu inspired by six major franchises. Halo, Fallout, Forza Horizon,…...

@MUSEbyclio
musebyclios.com > advertising > netflix-and-flipkart-cast-nosy-neighbors-trend-as-a-spectator-sport

Netflix and Flipkart Cast ‘Nosy Neighbors’ Trend as a Spectator Sport | Muse by Clios

1+ week, 6+ day ago   (190+ words) Here are some notable campaigns that broke far and wide in recent weeks, selected by Muse sibling Ads of the World. Flipkart and Netflix turn India’s nosy-neighbor phenomenon into a new kind of entertainment curtain. A playful film follows an…...

@MUSEbyclio
musebyclios.com > advertising > netflixs-the-last-house-places-first-among-the-weeks-best-ads

Netflix’s ‘The Last House’ Places First Among the Week’s Best Ads | Muse by Clios

3+ week, 3+ day ago   (239+ words) Behold our Top 5 ads of the week, as ranked by the Clios’ staff… This impressive OOH activation fused the world of Netflix chiller The Last House with real life. Some dude lived in a faux suburban dwelling atop an L....

@MUSEbyclio
musebyclios.com > advertising > pepsico-personifies-popcorners-in-wild-ads-for-the-mexican-market

PepsiCo Personifies PopCorners in Wild Ads for the Mexican Market | Muse by Clios

3+ week, 3+ day ago   (422+ words) PepsiCo just launched PopCorners in Mexico with a campaign that humorously sends up blockbuster movies. The brand emphasizes its triangle shape and the work, developed with Zurda Mexico, rocks a cinematic feel, promising, “A Giant Leap for Popcorn.” The spot…...

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musebyclios.com > music > liquid-death-and-garage-beer-made-a-pee-musical-so-youre-in-for-a-treat

Liquid Death and Garage Beer Made a Musical About Pee. So, You’re in for a Treat? | Muse by Clios

3+ week, 5+ day ago   (530+ words) Any commercial that opens with Jason Kelce relieving himself into a jar is bound to be something special. But then he breaks into song, and the absurdity overflows. The spot represents the first collab from Liquid Death and Garage Beer…...

@MUSEbyclio
musebyclios.com > worldviews > budget-directs-space-capsule-crashes-your-pool-party

Budget Direct’s Space Capsule Crashes Your Pool Party | Muse by Clios

1+ mon, 3+ day ago   (204+ words) Here are some notable campaigns that broke far and wide in recent weeks, selected by Muse sibling Ads of the World. Budget Direct sends celebrity culture into orbit, then crashes it into a suburban pool party. “Splashdown” follows a glamorous…...

@MUSEbyclio
musebyclios.com > advertising > instacart-bags-ad-of-the-week-honors

Instacart Bags Ad of the Week Honors | Muse by Clios

1+ mon, 2+ week ago   (229+ words) Male Instacart shoppers can be scary. But drill sergeant Antoni Porowski barks commands to help hone their skills. Meanwhile, Hannah Berner frets: “I don’t believe there’s any freaking way these men can be fixed!” Can Antoni deliver? Social satire geared…...

@MUSEbyclio
musebyclios.com > 2-minutes-with > filmmaker-jared-lapidus-on-the-art-and-science-of-features-and-commercials

Filmmaker Jared Lapidus on the Art and Science of Features and Commercials | Muse by Clios

1+ mon, 4+ week ago   (416+ words) We spent two minutes with Jared to learn more about his background, his creative inspirations and recent work he’s admired. Jared, tell us … I grew up on Long Island. My family would visit NYC nearly every weekend, and I couldn’t…...

@MUSEbyclio
musebyclios.com > musings > what-denim-wars-adidas-vs-nike-was-the-hottest-world-cup-marketing-melee

What Denim Wars? Adidas vs. Nike Was the Hottest World Cup Marketing Melee | Muse by Clios

2+ mon, 4+ day ago   (1060+ words) The FIFA World Cup has always been more than a sporting event. For brands, it is one of the largest cultural stages in the world, offering a rare opportunity to reach global audiences through a shared passion point that transcends…...

@MUSEbyclio
musebyclios.com > advertising > expedias-trippy-excursion-tops-the-weeks-5-best-ads

Expedia’s Trippy Excursion Tops Our 5 Ads of the Week | Muse by Clios

2+ mon, 1+ week ago   (221+ words) Speed’s always awesome, but pairing him with a mannequin lifts this one to another level. It could have been stupid—in a bad way. Instead, it’s stupendously on brand. The crash-test-dummy-style sidekick adds a delightfully daft dimension. Created by Mother…...