1+ week, 4+ day ago   (191+ words) Here are some notable European campaigns that broke in recent weeks, selected by Muse sibling Ads of the World. McDonald’s and Xbox turn gaming lore into lunch with a limited-time menu inspired by six major franchises. Halo, Fallout, Forza Horizon,…...

3+ week, 15+ hour ago   (474+ words) “Seeing folks make things on their own or with their friends “really gasses me up and brings me back to the mindset that got me into advertising in the first place,” Matt says. He leads the agency’s Chicago creative team…...

3+ week, 2+ day ago   (239+ words) Behold our Top 5 ads of the week, as ranked by the Clios’ staff… This impressive OOH activation fused the world of Netflix chiller The Last House with real life. Some dude lived in a faux suburban dwelling atop an L....

1+ mon, 6+ day ago   (327+ words) AI projects are often talked about as if they are mostly technical. Pick a model, connect an API, write a prompt, build the interface. In practice, that is only half the work. Other times, the work starts from the technical…...

1+ mon, 1+ week ago   (229+ words) Male Instacart shoppers can be scary. But drill sergeant Antoni Porowski barks commands to help hone their skills. Meanwhile, Hannah Berner frets: “I don’t believe there’s any freaking way these men can be fixed!” Can Antoni deliver? Social satire geared…...

1+ mon, 3+ week ago   (460+ words) At the time, I didn’t realize I was doing more than figuring out what looked cool. I was developing my own taste. The best creative ideas rarely come from one place. They emerge when different interests, experiences and perspectives come…...

2+ mon, 4+ day ago   (691+ words) The industry is consolidating. Budgets are tightening. AI is reshaping workflows and expectations in real time. Across the business, many leaders are responding by pulling back, reducing risk and defaulting to safer choices. But moments like this are exactly when…...

2+ mon, 1+ week ago   (220+ words) Trevor is a principal and ECD at Young & Laramore. We spent two minutes with Trevor to learn more about his background, his creative inspirations and recent work he’s admired. Trevor, tell us … Project Hail Mary was a great film. Optimistic....

2+ mon, 1+ week ago   (221+ words) Speed’s always awesome, but pairing him with a mannequin lifts this one to another level. It could have been stupid—in a bad way. Instead, it’s stupendously on brand. The crash-test-dummy-style sidekick adds a delightfully daft dimension. Created by Mother…...