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Discover the latest creative marketing and advertising news. Muse by Clios is the premier news site covering creativity in advertising and beyond.
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News
Propellerhead’s Aidan Tanner Got His Big Break When He Cold-Emailed Will Smith | Muse by Clios
3+ day, 13+ min ago (368+ words) Aidan Tanner is a Canadian filmmaker, director and the founder of Propellerhead, an L.A.-based social content studio. We spent a few minutes with Aidan to learn more about his background, inspirations and how horror films sparked his passion for the…...
Clay Matthews Gets Preposterously Pumped Up for Caesars Sportsbook | Muse by Clios
3+ day, 19+ hour ago (283+ words) Hey, former NFL linebacker and newly-minted Netflix analyst Clay Matthew, why the long face? You’ve changed, for the weirder. Below, dude dons thick prosthetics—including a chin that could break rocks and bulging faux biceps—courtesy of Caesars Sportsbook, agency…...
Oreogate and Kumar Didn’t Need to Be Real to Work | Muse by Clios
1+ week, 3+ day ago (360+ words) Before that, there was Kumar, a retired accountant who appeared on Instagram shot like a movie villain, claiming he would become the world’s biggest accounting influencer. The high-end editing alone was enough to make anyone stop scrolling. Who was this…...
NYC Exhibition Explores the Cultural Impact of ‘Peanuts’ Through Fashion, Sports and Music | Muse by Clios
1+ week, 3+ day ago (481+ words) New York will be buzzing all month with Fashion Week, the U.S. Open—and “Snoopy In Style NYC,” hosted by Peanuts Worldwide. The show celebrating the iconic comic strip and media franchise was timed to coincide with the other two events....
Let’s Watch Xbox Characters Drop by McDonald’s for Lunch | Muse by Clios
1+ week, 5+ day ago (191+ words) Here are some notable European campaigns that broke in recent weeks, selected by Muse sibling Ads of the World. McDonald’s and Xbox turn gaming lore into lunch with a limited-time menu inspired by six major franchises. Halo, Fallout, Forza Horizon,…...
Yayoi Kusama’s Playful Art Taught Us Joy and Perspective | Muse by Clios
1+ week, 5+ day ago (244+ words) Late last week, I received an early morning text from a friend: “My adored Kusama is gone.” When Yayoi Kusama passed away at age 97 the world lost an icon, this one known for her bright red wig and playful, transcendent…...
Netflix and Flipkart Cast ‘Nosy Neighbors’ Trend as a Spectator Sport | Muse by Clios
1+ week, 5+ day ago (190+ words) Here are some notable campaigns that broke far and wide in recent weeks, selected by Muse sibling Ads of the World. Flipkart and Netflix turn India’s nosy-neighbor phenomenon into a new kind of entertainment curtain. A playful film follows an…...
‘Be Yourself’ and Other Life Lessons From the ‘Queen of Country’ | Muse by Clios
2+ week, 3+ day ago (583+ words) I am heartbroken by the death of Dolly Parton. I grew up listening to her music with my grandparents (yes, we even watched her on Hee Haw!). I loved her voice and her songs. As I got older, I came…...
Boomshot’s Meredith Weiss Sees a Certain Wisdom in the Bygone 2-Martini Lunch | Muse by Clios
2+ week, 5+ day ago (523+ words) “We have forgotten how to connect,” says Meredith, principal of Boomshot, a woman-owned creative content company in New York working across sports and entertainment. “The in-person piece that allowed us to create our business has drifted away.” She references the…...
Nico Puertollano’s Quest for Authenticity in a World Where the Word Can Mean So Many Things | Muse by Clios
2+ week, 6+ day ago (404+ words) So, Nico Puertollano, you joined production and design studio Versus a few months ago as an executive creative director. What’ve you been up to? During his dozen years with Rezonate, which he co-founded, Nico deployed animation, motion design and brand…...