1+ week, 3+ day ago   (440+ words) You ask AI if you can credibly rock a scorpion tattoo. The tech says to slap that tat right across your face. Hm, seems like that bot isn’t quite itself today. And if advertising has taught us anything, it’s that…...

2+ week, 4+ hour ago   (642+ words) “This is extremely problematic” isn’t something a CEO anticipates hearing from a newly hired CMO into day one of the marketing exec’s tenure. Yet, that’s what unfolded last week at Air, an AI-driven creative operations platform. Toda’s gig at Air…...

2+ week, 5+ day ago   (187+ words) Apple pumps up the Mac Mini to the max in a rollicking film that uses old-school creativity—namely, handcrafted claymation—to vividly illustrate the scope of the product’s functionality. We watch the compact desktop unit morph into a robot, rocket…...

3+ week, 2+ day ago   (474+ words) “Seeing folks make things on their own or with their friends “really gasses me up and brings me back to the mindset that got me into advertising in the first place,” Matt says. He leads the agency’s Chicago creative team…...

3+ week, 3+ day ago   (273+ words) Say cheese! (Or whatever you ordered). “We were inspired by pictures parents upload to social media,” Ale Juli, group creative lead at DoorDash, tells Muse. “These are usually chaotic. And we started asking ourselves what might be going on behind…...

3+ week, 4+ day ago   (369+ words) The word “polymath” has been flattened by overuse. A polymath isn’t someone who’s vaguely good at a lot of things. It’s someone with real depth in multiple disciplines—and, crucially, disciplines that feed each other. For 20 years, the ad industry…...

1+ mon, 2+ day ago   (598+ words) Diego is EVP and global creative partner at The Considered. He learned craft the slow way in a very old-fashioned print shop instead of a global advertising agency. That experience taught him to care about details and confirmed that an…...

1+ mon, 2+ day ago   (308+ words) Steph Curry’s starred in countless highlight reels through the years. But he can’t pass muster with Google Pixel’s HiLight feature, as we learn in ads that break today. Available on Pixel 11 phones, the handset’s HiLight LED alerts users when favorite…...