2+ day, 17+ hour ago   (394+ words) netinfluencer.com TikTok is extending its “Out of Phone” advertising program with six new partners across the UK, France, Belgium, Spain and Italy, while separately launching a Substack newsletter aimed at teaching creators how to build an audience on…...

3+ day, 16+ hour ago   (367+ words) Building the case required someone with the measurement credentials to sustain it. Enter Brayden Cruz, StreetTalk’s VP of Creative Science and Client Success, who joined in July 2026 after more than two years at Northbeam, a D2C attribution firm. His career client…...

3+ day, 16+ hour ago   (511+ words) “I can’t remove one identity from the other,” she says. “I am always all of them at the same time.” That simultaneity is what makes her perspective unusual and, she argues, useful. Most people in the Creator Economy have worked…...

3+ day, 17+ hour ago   (1002+ words) For most of her twenties, Mariyah Gerber’s week looked the same. A new city, a new rink, a new audience. She skated professionally for “Disney On Ice,” then for “Royal Caribbean” and “Holiday on Ice” in Europe, logging a decade…...

3+ day, 17+ hour ago   (368+ words) When an auctioneer clip remixed by Autotuned Vids reached 14 million TikTok views last month, the account’s first move was not to find a brand partner. It was to locate the auctioneer. The production process begins with a measurement. When a…...

4+ day, 14+ hour ago   (990+ words) Kit Chilvers and Iyrah Williams, co-founders of Pubity Group, spent years posting to Instagram before formalizing a business around what they had built. The volume was relentless, but the real asset they accumulated was an instinct for what makes people…...

4+ day, 15+ hour ago   (1097+ words) The agency Ashton Wall and her co-founder, Amelia Soohoo, needed at a cosmetics brand they worked for didn’t exist. Legacy PR firms had added Influencer Marketing arms, but it was rarely the core competency. In October 2021, they founded the firm…...

4+ day, 16+ hour ago   (555+ words) fall is here and a new hoodie is calling 👀 #pacsun her screen time is down. her crafted clogs are on Movie night just got a major upgrade. 🔥 #VEVOR #VEVORHomeImprovement #backyardmovie #movietime Quick-dry fabric means nonstop rehearsal to coffee runs—get…...

4+ day, 17+ hour ago   (778+ words) Swoveralls and DudeRobe spent more than $2 to generate every $1 of TikTok Shop gross merchandise value during a four-month affiliate campaign, before accounting for the cost of goods, according to a field report from the brands’ operators. The report, authored by…...

4+ day, 17+ hour ago   (284+ words) Stockholm-based creator marketing platform Fluencify has raised an oversubscribed $4.3 million pre-seed round led by byFounders, with participation from Wave Ventures, according to a Tech.eu report. Magnus Hambleton of byFounders will join Fluencify’s board as part of the investment. Founded…...