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shots spotlights the world's most creative advertising every day.
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News
XR report finds speed is driving AI adoption among UK advertisers
4+ day, 18+ hour ago (395+ words) The UK State of Ad Ops research shows 83% are using or piloting AI, with speed to market ahead of output and cost reduction. AI has moved firmly beyond experimentation in UK advertising, with more than eight in ten marketers (83%) now…...
Awards and altruism: How adland decides where to give away its creativity
4+ day, 21+ hour ago (866+ words) As charities fight harder for funding and agencies harder for an audience’s time and attention, what makes a cause worth saying yes to? Jonathan Grant looks at whether pro bono work can only thrive if it’s good for everyone involved....
Primark changes the game
4+ day, 21+ hour ago (224+ words) The UK fashion brand unveils its new activewear collection with a playful campaign poking fun at the overly serious world of sportswear ads. With the help of global creative agency of record VCCP, UK fashion retailer Primark launches its new…...
Snickers feeds the algorithm
1+ week, 4+ day ago (190+ words) A hungry chatbot offers some questionable advice in a witty pair of spots directed by Pete Maquis for the Mars chocolate snack brand. Mars-owned chocolate snack brand, Snickers, expands its You're Not You When You're Hungry campaign with this cheeky…...
The human factor: How the industry is getting real
1+ week, 5+ day ago (942+ words) This year’s Cannes Lions saw the focus pulled on human versus machine, putting the AI tools that have entered the arena firmly in their place. Tim Cumming speaks to a range of industry voices as a new sense of the…...
Mars brings the You're Not You platform to sport | shots
2+ week, 4+ day ago (451+ words) Featuring bespoke AFL and NRL films co-directed by Max Miller and Mark Bonano, sport provided the "perfect cultural canvas" to bring the platform back into the spotlight. An iconic platform for over 16 years globally, SNICKERS' You’re Not You When You’re…...
FORVR Mood launch Not Your Type micro-series
2+ week, 5+ day ago (413+ words) Written, directed and exec produced by Daps through Sovereign Bloc, the four-part micro-series launches around FORVR Mood’s new fine fragrance. Daps and Sovereign Bloc have written, directed and produced Not Your Type, a four-part micro-series for FORVR Mood’s new fine…...
Compleat celebrates tube-fed children
1+ mon, 21+ hour ago (234+ words) Featuring Sesame Street’s Elmo, the campaign aims to promote understanding of tube feeding nationwide, including chance for parents and caregivers to create personalised song. Compleat, a leader in tube feeding nutrition, debuted What Is Better Than How, the first-ever song…...
Full line-up of shots Awards EMEA 2026 head judges announced
1+ mon, 1+ day ago (305+ words) Five more leading names from across direction, cinematography, music, sound and VFX join the previously revealed category heads to complete this year’s judging line-up. The full line-up of head judges for the shots Awards EMEA 2026 has now been revealed, with…...
Foot Locker is here. Then. Now. Always.
1+ mon, 2+ day ago (108+ words) Foot Locker EMEA debuts Then. Now. Always. brand anthem from 72andSunny Amsterdam. Foot Locker EMEA have launched View Then. Now. Always. on Then. Now. Always. a new campaign film underscoring the brand’s heritage and legacy at the forefront of sneaker culture....