2+ day, 4+ hour ago   (287+ words) Snapchat has introduced Commerce Power Pack, a set of performance updates for advertisers ahead of the holiday shopping season. The features are focused on improving product discovery and giving advertisers more options to optimise campaigns around business outcomes. The update…...

2+ day, 18+ hour ago   (387+ words) Omnicom has appointed Andrew Robertson as Chief Executive Officer of Omnicom Advertising, effective immediately. Robertson, currently Chairman of BBDO Worldwide, succeeds Troy Ruhanen, who has decided to retire after more than two decades in leadership roles across Omnicom. Robertson brings…...

3+ day, 2+ hour ago   (1695+ words) And advertisers are already gearing up for it as an Amazon Ads survey found that 61% of consumers expect to spend more this Diwali compared with last year. Against that backdrop, we spoke to Kapil Sharma, Director - Amazon Ads India, about…...

2+ day, 22+ hour ago   (517+ words) Snap Inc. CEO Evan Spiegel has outlined the company’s advertising and AI priorities as it marks its 15th anniversary, with faster ad revenue growth identified as its top business priority after community safety. Spiegel said the pace of advertising growth over…...

3+ day, 16+ hour ago   (191+ words) Social Samosa TBWA\Hong Kong announces Koman Ko as Managing Director Ko is returning to TBWA\Hong Kong, where he began his advertising career. As managing director, he will oversee business and client operations at the agency. Koman Ko has…...

3+ day, 19+ hour ago   (423+ words) The discussion also examined why AI visibility is becoming a cross-functional, boardroom-level responsibility, how Generative Engine Optimisation (GEO) differs from traditional SEO, the new metrics marketers need to track, and how brands can adopt a 30-60-90 day approach to improve their…...

3+ day, 19+ hour ago   (250+ words) Gaurang Menon has stepped down as Managing Partner and Creative Head - WManaging Partner and Creative Head - est at Hashtag Orange after nearly three years with the agency. Menon joined the agency to establish its Mumbai operations and led the expansion…...

4+ day, 18+ hour ago   (200+ words) The Indian Express Group and OpenAI have announced a partnership to expand the discovery of the Group’s journalism through ChatGPT. Under the partnership, select summaries or excerpts from participating Express Group publications may appear in the AI chatbot responses to…...

4+ day, 22+ hour ago   (190+ words) Social Samosa "Hashtag Orange has been appointed as the integrated media and digital partner for Frankfinn Institute of Air Hostess Training Under the partnership, the agency will work on Frankfinn"s communication strategy across social media, performance marketing, and integrated…...

5+ day, 1+ hour ago   (950+ words) New advancement in technology is often seen as the birthright of the Global North. Once it becomes a household name, it gradually makes its way to the Global South. Even there, the adoption pattern is usually familiar: technology first finds…...